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    IT CosmeticsSuperhero Mascara Travel<p>The beauty insider&#8217;s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras &#8211; and it&#8217;s since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like &#8216;skin care for your lashes&#8217;. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black &#8216;cape&#8217; for your strongest, thickest, most defined lash look&#8230; ever!&nbsp;</p>ITC024_TRAVEL176238179190157794 stars, based on71 reviews 11.00Cult BeautyNew
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    IT Cosmetics Superhero Mascara

    IT Cosmetics
    Superhero Mascara
    ( 4.8ml )

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    • Travel - £11.00
    • Full Size - £22.00

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    • Why it's Cult

      Not all heroes wear capes – IT Cosmetics’ Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like ‘skin care for your lashes’, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch – all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics’ proprietary ‘Elastic Stretch Technology’ stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the ‘Lash-Changing Power Brush’, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

    • Description

      The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like ‘skin care for your lashes’. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black ‘cape’ for your strongest, thickest, most defined lash look… ever! 

    • How to use

      Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

    • Full ingredients list

      Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code ITC024

    IT Cosmetics - Superhero Mascara

    IT Cosmetics Superhero Mascara Reviews

    Gloopiest mascara ever
    I and my mum bought this mascara and were completely disappointed. It's so incredibly gloopy you have to wipe the wand during every use and it still leaves you with clumpy lashes. Not good.
    Gloopy mess
    I was really excited to use this as I had heard great things, but it is so clumpy and gloopy I have to wipe the wand and the tube with every use! I wish I had read through all the reviews before buying it. It gets everywhere when trying to clean up the extra that comes out. Once you wipe the wand it’s a decent mascara. Builds nicely and it stays on. But it’s not worth the mess!
    Great mascara
    Got the travel size in the CB advent calendar. It’s such a good mascara. Zero transfer even after 12 hour shift with full PPE - this is pretty much unheard of for me as I regularly forget I’m wearing mascara and wipe it all over myself or it smudges underneath my eyes. I have very straight, ordinary eyelashes but this mascara gives them lovely thickness and lift. I think I prefer the effect of benefit Bad Girl but this would be my go to purely through longevity. Will purchase the full size.
    OK mascara
    It's just alright for every day use. The formula is very dry which probably results in the fall off on the cheeks after a couple hours. Makes my lashes look thicker and longer.
    Waste of money
    My lashes look thick and clumpy with this mascara.
    It mascara
    It is very effective and gives a false eyelas look but it can on occasion be clumpy
    As everyone said, gets really clumpy after just a few uses - waste of money
    Had to bin it
    Way too clumpy - neither me or my daughter could get on with it - the brush seems to pick up too much product even if you wipe it. Had to chuck it out. Don't waste £20 - see if you can try it first.
    Not worth it
    I ordered this mascara in the hope I will get the volume and natural look, but firstly the brush gets way too much of mascara that you can't get rid of and secondly, it gets sticky eventually. Definitely consider when purchasing this product.
    I like it
    It really thickens eyelashes and makes them look longer, almost like false eyelashes kind of look. I didn’t give it a 5 because sometimes it clumps, but maybe it’s because I've used it only a few times. I would recommend it.
    Love it!
    I have "ordinary" lashes - not very long and not short. This mascara makes them look full and amazing, it takes the eye look to the next level. There is almost no transferring (although I have oily lids and deep set eyes).
    Messy application, made my lashes stick to each other.
    My only issue with this is that it's slightly clumpy at first - I would recommend not using too much of it, a little goes a long way! Broadly speaking, I really like it - it makes my lashes look really big, almost like falsies. Makes you look more awake, looks pretty with every makeup look - a good staple.
    Looks Great But Not Great
    I bought this as I had heard so many great things about it and seems to always be at the top of mascara lists. I wasn't disappointed when I first used it as it does make your eyelashes look great, they look long and separated but very quickly the mascara crumbles, I have never had a mascara crumble like this does, it goes all over your face from just blinking and if you dare to touch your eye the mascara just disappears from your eyes and is all over your cheeks. Sadly I wouldn't recommend as there are other mascaras that look great like this but are so much better.
    Ok but not great
    This mascara is good once you’ve had it for a while and it’s dried out a bit. At first it’s really, really clumpy and the lashes look awful but after a while of use, it gets better. I would probably purchase it again if it wasn’t for how badly it runs! It’s so bad, at the end of the day I have total panda eyes. Wish they made it in waterproof and it would be better!
    Thought I would try this mascara as my normal one was sold out, this was a bad idea. The mascara is thick and gloopy. It was thick and clumpy on my eye lashes and and quite possibly one of the worst mascara's I have purchased.
    Not the one for me
    I'm not a big fan of this mascara. I find it clumpy to use and that it runs over the course of the day. It gives good volume, and it looks alright on if you're really careful with the application. I won't be repurchasing.
    Great one!
    I really love it. I had my favorite mascara for ages, but this one is great competitor to it.
    Super clumpy!
    I really wanted to like this mascara as I love IT Cosmetics but this wasn’t the one. It was sooo clumpy which is a look I hate and strive to avoid with mascara. That said, it’s staying power was decent. If you’re after a natural, wispy look this isn’t the mascara for you. If you have denser lashes/apply under falsies this might work for you, just not the one for me - sadly!
    Not for sensitive eyes.
    Made my eyes itch. The effect is too thick for my taste.
    Great mascara!
    Received this in the Spring Goody Bag and have since purchased. Apart from the fact it makes my lashes lusciously thick, it doesn’t move - love it!
    The best
    I already purchased this mascara and in the latest Goody Bag there was a sample, so this is great to use on holiday. I have long lashes and every mascara I've tried transfers above my eyes. Not this one! I adore IT Cosmetics and thank you Cult Beauty for the Goody Bags!
    Good job
    This mascara gives good volume, but after about a month of use it started to flake under my eyes.
    Not as good as Hourglass
    Hmmm... Gave me nice, long lashes as promised but after a few hours I had dark marks under my eyes and flecks of mascara. Shame really as it gave me nice long thick lashes!
    Best mascara
    This is my favourite mascara. It gives volume and length. Lashes don't look stuck together and lasts all day long.
    Love this!
    This is one powerful mascara! Two coats is enough to give a falsie effect without feeling heavy, clumping, flaking or smudging! Just a lush, floaty flutter all day long.
    This mascara is amazing it makes my lashes longer
    New holy grail
    I received this as a sample in the CB Goody Bag, and was blown away with the results. Lashes are insanely long, dark and clump-free. I was most impressed by the fact they didn't flake or smudge at all - which is very important to me working in a busy corporate environment, I don't have time to touch up my makeup or look like a raccoon. Excited to try more IT Cosmetics products after this...
    This has a great brush if you have deep-set eyes as it allows you to get into all the angles of your eye without ruining your perfectly blended shadow. The formula bulks up each lash a treat, especially if you twist the brush towards you, as you apply upwards (this deposits more mascara at the base of the lash to pull upwards). While not lengthening, it’s very easy to create a beautifully impactful, volumised look - you can even build it up to a full 'Twiggy' if you want. It also doesn’t smudge with my oily eyelids and slightly watery left eye, which tends to put most mascaras through their paces. Rather like a pair of new walking boots I find mascara hits a sweet spot after you’ve taken it round the block a few times. After 10 days this one is cooking on gas, I’m loving it.
    Best mascara I’ve ever used.
    I love this! I got a try me size in the goody bag I received and will definitely purchase it in the full size. It makes your lashes look really long without making them look clumpy and the product builds really well. People think I’m wearing fake lashes when I’m wearing this and it has replaced Benefit's BADgal Bang mascara.
    Didn't meet expectations (sorry!)
    I was very excited about this product but overall disappointed. It was really gloppy (i.e. large chunks came out with every application) and the wand is quite large leading to a slightly messy application. However, once applied and "tidied up" it does make your lashes look good but not sure its worth the hassle/mess. I feel like Monsieur Big Mascara is by far better... the search for the perfect mascara continues.
    Sooo good!!
    One of the best out there.
    Best I ever tried
    I got a mini as a gift and OMG, I'm in love. I used Better than sex mascara for a few years but this one is so much better! No clumps, no smudging, even after sweating. And the bristles are not to big so you can work very precise. Everything you need in a mascara!
    Loved it
    Supper black it goes smooth like a dream, not clumpy.
    This is the best ever
    If you like full long lashes this is the best you can get and I've tried them all. Doesn't smudge under the eyes when applying it either.
    Best mascara
    I have tried MANY mascaras: Hourglass, Chanel, Benefit to name a few but NONE come even close to this. Dramatic, long, dark lashes that don’t clump and I’m often asked if my lashes are real when wearing this. By far the best!
    Good product
    I received the travel size version of this via the CB Best of 2020 Goody Bag. I am happy with the performance of the product and it does lengthen my lashes and make it look fuller. I don't think that I would repurchase it for the price though as it's a bit steep for me.
    It mascara
    Love it! Been using it for years and will keep on doing so. Gives me the volume and length and really brings my make up to a new level! Love it, it can get clumpy so be patient.
    Great mascara if you can use it
    What this mascara needs is to be wiped with a tissue from time to time...and it works perfectly..You scrape extra mascara of the opening of the mascara container, but maybe once a week just wipe it thoroughly so that no mascara is left in the wand..And it lasts pretty long.. I have sensitive eyes-I haven't noticed itching or tearing up. I think I have already used up 3 or 4 tubes, but since I'm a curious shopper I like buying new mascaras..
    No transfer!
    I love this mascara, tested it a few times now and it doesn’t transfer at all onto my lids or lower lash line. Gives a lengthening and voluminous effect. I would definitely buy again.
    The best mascara I ever had. Makes long and voluminous lashes
    Too clumpy
    I will not buy this mascara again. It's okay, but too clumpy and messy. Maybe it needs to dry out a bit. I've been using this for about two weeks now, and so far not that impressed. I'll finish it up, maybe it will get better, sometimes that happens. But so far my lashes look too thick, clumpy and spidery. It does not provide enough length either.
    So and so
    I mostly stick to my Lancome Definicils mascara but wanted to try this one. Mostly I would say that this one is quite on the dry side. I do two layers and it gets clumpy if I don't act fast. I also have accidentally rubbed some of it off, as it is so dry that it can escape the lashes easily and just crumble off.
    Good but clumpy
    As I’m never without mascara on, I decided to give this a go. Whilst it gives the lashes good coverage, I find you get a lot of product on the bristles, it’s very thick and leaves clumpy looking lashes. I wouldn’t re purchase it.
    one of my favorite
    This mascara is so good that it even beats Mr. Big of Lancome.
    great for oily lids
    I got a sample size of this in my goody bag and recently took it with me on holiday because it's small. I suffer with very oily eyelids and usually at the end of my day, I have black bits all over my cheeks and under my eyes, with any mascara I use except for waterproof. Waterproof I don't like because it's too hard to get off and feels too crispy. Anyway I wore this IT Cosmetics one to go out drinking and dancing all night. I got in at 7.30 a.m, did not take my makeup off to sleep, (I know that's gross but we've all been there) woke up later in the day and it hadn't budged one bit! I was so hungover I just washed my face and left the mascara on when I went back out. It genuinely lasted 24 hours! Unheard of! Highly recommend.
    Way too thick and clumpy... disappointed.
    Best Mascara by a mile!!
    I am SO fussy with mascara and I've tried pretty much the lot. I guess it's down to preference but for me, this tops them all. With other mascaras I have to apply at least 10 coats before I get a decent flutter, but with this you actually only need one coat (although I still apply 5 because I am extra). It gives you so much volume and makes my lashes look super long! I just wish it was waterproof.
    don't recommend
    Too sticky and liquidy. I don't recommend it at all. Plus it smells bad.
    Been through all the brands but this tops them
    I have short eyelashes that require copious amounts of mascara to curl, lengthen and define them. I have tried all mascaras recommended to me, from all the Benefit range to the notorious Too Faced Better Than Sex. Although proving good, this mascara gives me a natural and defined look without being too clumpy. It's more on the dry side and has a great ability to build up in volume. It's definitely one of the best I've tried with great curl. Can't wait to repurchase!
    Superhero IT is
    This one is truly a Superhero. You can get away with one coat for a natural look. But you can also build it up, too. Instant length, thick but flexible lashes. Easy to apply as it doesn't smudge. No flakes. And it holds really well, too. New HG.
    I need more
    I've got a mini size of this mascara in the last CBGB (which was a great idea btw, 'cause we always need an extra mascara - so 5+ star for CB staff), but I didn't like it... Well it's not that bad. It's just that, although I'm a hairy girl (ghhhh!) my eyelashes are thin, short and straight, so I need a product which offers me a higher performance and it's not the case. No clumps, irritation or melting issues after a long day though.
    Superb for fine lashes
    I have to say this really does the job. I have very few lashes on my left side and the wand is excellent at making these stand out. Best I’ve used so this is now my favourite.
    I received a sample in the Goody Bag and I love it! Best mascara I've tried in years. Holds the curl and doesn't smudge, plus it's quite easy to remove. Thanks Cult Beauty!!!!
    Awesome volume and length
    I got a sample of this in my Goody Bag. I definitely recommend this to someone looking for volume and length, and not afraid of excess product on lashes. It makes my lashes longer and much fuller. Looks like it has some micro filaments that stick to your lashes making them thicker and plumped out.
    Love it!
    Love it. Makes my eyelashes look longer and thicker because without this, it looks like I have no eyelashes.
    Máscara buenísima ***Very good mask
    Una de las mejores máscaras que he probado. ***One of the best masks I've tried.
    Perfect eyelashes
    I received this as a sample in the CB Goody Bag, and just loved the results. I have long eyelashes already and most of the mascaras transfer because they curl the eyelashes too much. This is just perfect!
    One of the best mascaras
    It makes my lashes long and fluffy, maybe a little bit clumpy in ends but after comb they look super.
    Best mascara ever!!!
    For me mascara is one of the most important cosmetic items, so I've tried a lot, believe me... But this one is just perfect for me! This came in my Goody bag and when I tried it I was so impressed so already order two big size!!! I really recommend that you try it!
    Fantastic mascara!
    This really is a superhero product! I already have long lashes but this really makes it look as though I’m wearing false lashes. It doesn’t budge all day or transfer above or below my eyes, like most other mascaras. It is also easy to remove at the end of the day, I highly recommend!
    Looooove It
    Received it from a Cult Beauty goody bag and then fell in love with it, it gives fake lashes effect, volume and length, lasts all day long, doesn't smudge and easy to remove.
    Мне не подошла ***I didn't like it
    Тушь мне не подошла, ресницы с ней смотрелись очень скудно, немного осыпается, может отпечататься. Данная тушь подчеркнула все недостатки моих ресниц, как не делала ни одна другая ***The mascara was not suitable for me. My eyelashes looked horrible and flaked off. This mascara highlighted all the flaws of my eyelashes unlike any other I have tried.
    It Cosmetics Superhero Mascara
    Loved this mascara in terms of lengthening power. You definitely look like you are wearing false lashes with this baby!!! In terms of volume - it could have performed a bit better in my opinion but maybe I’m expecting too much! I loved the fact that it lengthened my lashes forever and actually didn’t smudge during the day. The only con I can think of is that it’s not as volumising as I’d have liked but I haven’t had this mascara for long so I may change my opinion on that aspect. Overall it’s a brilliant mascara - makes your lashes look super long and it doesn’t flake.
    Oh my new favourite!
    Just tried the travel size, and just HAD to leave a quick review. This mascara is AMAZING! Step aside Estee Lauder Sumptuous, a new mascara is in town! I don't have much lashes, they're short, fine, light...This IT Superhero mascara gives my lashes an instant lift and length without any effort whatsoever, zero effort! My lashes look so much longer and I didn't even try. Also doesn't clump at all. I think clumping will occur with over layering or excess product on the brush, as with any mascara. So impressed really! I will buy the full size with my next mascara purchase.
    This is the best mascara I have ever used!!! I received a sample in my recent Cult Beauty goodie bag and I just had to leave a review. No clumps and it doesn't smudge! Gives you beautiful long eye lashes. Highly recommended.
    The absolute best mascara
    This mascara is fantastic, I received in the last Cult Beauty Goody Bag. This has transformed my lashes, they are full and long and also it doesn’t shift at all. Saying that it is also easy to cleanse off at the end of the day. I will definitely be buying this. It is truly a Super Hero.
    Best mascara
    Best mascara I’ve ever used, never found a mascara that gives me such intense and long lashes! I received this as a free gift and I will definitely be repurchasing, its my new holy grail!
    This is by far the best mascara I’ve ever used. I was initially sceptical about it because I’d read some reviews that said it was really clumpy. I haven’t found this to be the case at all. It applies easily and makes my lashes look sooooo long. It also doesn’t leave dark smudges under my eyes by the end of the day, which is a problem I’ve often had with other non waterproof mascara. Love it!!!!
    Worth the try
    I received it as a sample with my order and when I was in middle of my 6D lashes I tried it on my natural ones and was really nicely surprised with the effect it did, it is a really nice mascara. So when I am done with the fake lashes will buy this one full size for sure!
    This product really lives up to its name. I am extremely picky about mascaras and nothing comes close to it. It gives me just the right amount of lift, pigment, separation and volume with one quick swipe. I’m hooked.
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