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    IT CosmeticsSuperhero Mascara<p>The beauty insider&#8217;s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras &#8211; and it&#8217;s since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like &#8216;skin care for your lashes&#8217;. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black &#8216;cape&#8217; for your strongest, thickest, most defined lash look&#8230; ever!&nbsp;</p>ITC0248179190146425 stars, based on19 reviews 20.00Cult BeautyNew
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    IT Cosmetics Superhero Mascara

    IT Cosmetics
    Superhero Mascara
    ( 9ml )

    £20.00
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    • Why it's Cult

      Not all heroes wear capes – IT Cosmetics’ Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like ‘skin care for your lashes’, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch – all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics’ proprietary ‘Elastic Stretch Technology’ stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the ‘Lash-Changing Power Brush’, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

    • Description

      The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like ‘skin care for your lashes’. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black ‘cape’ for your strongest, thickest, most defined lash look… ever! 

    • How to use

      Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

    • Full ingredients list

      Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code ITC024

    Reviews
    IT Cosmetics - Superhero Mascara

    IT Cosmetics Superhero Mascara Reviews

    Looooove It
    Received it from a Cult Beauty goody bag and then fell in love with it, it gives fake lashes effect, volume and length, lasts all day long, doesn't smudge and easy to remove.
    &#1052;&#1085;&#1077; &#1085;&#1077; &#1087;&#1086;&#1076;&#1086;&#1096;&#1083;&#1072; ***I didn't like it
    Тушь мне не подошла, ресницы с ней смотрелись очень скудно, немного осыпается, может отпечататься. Данная тушь подчеркнула все недостатки моих ресниц, как не делала ни одна другая ***The mascara was not suitable for me. My eyelashes looked horrible and flaked off. This mascara highlighted all the flaws of my eyelashes unlike any other I have tried.
    It Cosmetics Superhero Mascara
    Loved this mascara in terms of lengthening power. You definitely look like you are wearing false lashes with this baby!!! In terms of volume - it could have performed a bit better in my opinion but maybe I’m expecting too much! I loved the fact that it lengthened my lashes forever and actually didn’t smudge during the day. The only con I can think of is that it’s not as volumising as I’d have liked but I haven’t had this mascara for long so I may change my opinion on that aspect. Overall it’s a brilliant mascara - makes your lashes look super long and it doesn’t flake.
    Best mascara I&#8217;ve ever used.
    I love this! I got a try me size in the goody bag I received and will definitely purchase it in the full size. It makes your lashes look really long without making them look clumpy and the product builds really well. People think I’m wearing fake lashes when I’m wearing this and it has replaced Benefit's BADgal Bang mascara.
    Didn't meet expectations (sorry!)
    I was very excited about this product but overall disappointed. It was really gloppy (i.e. large chunks came out with every application) and the wand is quite large leading to a slightly messy application. However, once applied and "tidied up" it does make your lashes look good but not sure its worth the hassle/mess. I feel like Monsieur Big Mascara is by far better... the search for the perfect mascara continues.
    Sooo good!!
    One of the best out there.
    Best I ever tried
    I got a mini as a gift and OMG, I'm in love. I used Better than sex mascara for a few years but this one is so much better! No clumps, no smudging, even after sweating. And the bristles are not to big so you can work very precise. Everything you need in a mascara!
    Loved it
    Supper black it goes smooth like a dream, not clumpy.
    This is the best ever
    If you like full long lashes this is the best you can get and I've tried them all. Doesn't smudge under the eyes when applying it either.
    Best mascara
    I have tried MANY mascaras: Hourglass, Chanel, Benefit to name a few but NONE come even close to this. Dramatic, long, dark lashes that don’t clump and I’m often asked if my lashes are real when wearing this. By far the best!
    New holy grail
    I received this as a sample in the CB Goody Bag, and was blown away with the results. Lashes are insanely long, dark and clump-free. I was most impressed by the fact they didn't flake or smudge at all - which is very important to me working in a busy corporate environment, I don't have time to touch up my makeup or look like a raccoon. Excited to try more IT Cosmetics products after this...
    Phattening
    This has a great brush if you have deep-set eyes as it allows you to get into all the angles of your eye without ruining your perfectly blended shadow. The formula bulks up each lash a treat, especially if you twist the brush towards you, as you apply upwards (this deposits more mascara at the base of the lash to pull upwards). While not lengthening, it’s very easy to create a beautifully impactful, volumised look - you can even build it up to a full 'Twiggy' if you want. It also doesn’t smudge with my oily eyelids and slightly watery left eye, which tends to put most mascaras through their paces. Rather like a pair of new walking boots I find mascara hits a sweet spot after you’ve taken it round the block a few times. After 10 days this one is cooking on gas, I’m loving it.
    Oh my new favourite!
    Just tried the travel size, and just HAD to leave a quick review. This mascara is AMAZING! Step aside Estee Lauder Sumptuous, a new mascara is in town! I don't have much lashes, they're short, fine, light...This IT Superhero mascara gives my lashes an instant lift and length without any effort whatsoever, zero effort! My lashes look so much longer and I didn't even try. Also doesn't clump at all. I think clumping will occur with over layering or excess product on the brush, as with any mascara. So impressed really! I will buy the full size with my next mascara purchase.
    BEST MASCARA EVER
    This is the best mascara I have ever used!!! I received a sample in my recent Cult Beauty goodie bag and I just had to leave a review. No clumps and it doesn't smudge! Gives you beautiful long eye lashes. Highly recommended.
    The absolute best mascara
    This mascara is fantastic, I received in the last Cult Beauty Goody Bag. This has transformed my lashes, they are full and long and also it doesn’t shift at all. Saying that it is also easy to cleanse off at the end of the day. I will definitely be buying this. It is truly a Super Hero.
    Best mascara
    Best mascara I’ve ever used, never found a mascara that gives me such intense and long lashes! I received this as a free gift and I will definitely be repurchasing, its my new holy grail!
    Amazing
    This is by far the best mascara I’ve ever used. I was initially sceptical about it because I’d read some reviews that said it was really clumpy. I haven’t found this to be the case at all. It applies easily and makes my lashes look sooooo long. It also doesn’t leave dark smudges under my eyes by the end of the day, which is a problem I’ve often had with other non waterproof mascara. Love it!!!!
    Worth the try
    I received it as a sample with my order and when I was in middle of my 6D lashes I tried it on my natural ones and was really nicely surprised with the effect it did, it is a really nice mascara. So when I am done with the fake lashes will buy this one full size for sure!
    THE BEST
    This product really lives up to its name. I am extremely picky about mascaras and nothing comes close to it. It gives me just the right amount of lift, pigment, separation and volume with one quick swipe. I’m hooked.
    See all 19 reviewsHide 14 reviews

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