Recently Added Items
    Grand Total -
    IT CosmeticsSuperhero Mascara<p>The beauty insider&#8217;s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras &#8211; and it&#8217;s since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like &#8216;skin care for your lashes&#8217;. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black &#8216;cape&#8217; for your strongest, thickest, most defined lash look&#8230; ever!&nbsp;</p>ITC0248179190146425 stars, based on44 reviews 20.00Cult BeautyNew
    • IT Cosmetics Superhero Mascara Thumbnail
    • IT Cosmetics Superhero Mascara 1 Thumbnail
    • IT Cosmetics Superhero Mascara 2 Thumbnail
    • IT Cosmetics Superhero Mascara 3 Thumbnail
    • IT Cosmetics Superhero Mascara 4 Thumbnail
    IT Cosmetics Superhero Mascara

    IT Cosmetics
    Superhero Mascara
    ( 9ml )

    £20.00
    Add to wishlist

    Item added to bag

    • Why it's Cult

      Not all heroes wear capes – IT Cosmetics’ Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like ‘skin care for your lashes’, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch – all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics’ proprietary ‘Elastic Stretch Technology’ stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the ‘Lash-Changing Power Brush’, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

    • Description

      The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like ‘skin care for your lashes’. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black ‘cape’ for your strongest, thickest, most defined lash look… ever! 

    • How to use

      Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

    • Full ingredients list

      Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code ITC024

    Reviews
    IT Cosmetics - Superhero Mascara

    IT Cosmetics Superhero Mascara Reviews

    Ok but not great
    This mascara is good once you’ve had it for a while and it’s dried out a bit. At first it’s really, really clumpy and the lashes look awful but after a while of use, it gets better. I would probably purchase it again if it wasn’t for how badly it runs! It’s so bad, at the end of the day I have total panda eyes. Wish they made it in waterproof and it would be better!
    Gloopy
    Thought I would try this mascara as my normal one was sold out, this was a bad idea. The mascara is thick and gloopy. It was thick and clumpy on my eye lashes and and quite possibly one of the worst mascara's I have purchased.
    Not the one for me
    I'm not a big fan of this mascara. I find it clumpy to use and that it runs over the course of the day. It gives good volume, and it looks alright on if you're really careful with the application. I won't be repurchasing.
    I need more
    I've got a mini size of this mascara in the last CBGB (which was a great idea btw, 'cause we always need an extra mascara - so 5+ star for CB staff), but I didn't like it... Well it's not that bad. It's just that, although I'm a hairy girl (ghhhh!) my eyelashes are thin, short and straight, so I need a product which offers me a higher performance and it's not the case. No clumps, irritation or melting issues after a long day though.
    Superb for fine lashes
    I have to say this really does the job. I have very few lashes on my left side and the wand is excellent at making these stand out. Best I’ve used so this is now my favourite.
    Not for sensitive eyes.
    Made my eyes itch. The effect is too thick for my taste.
    Awesome volume and length
    I got a sample of this in my Goody Bag. I definitely recommend this to someone looking for volume and length, and not afraid of excess product on lashes. It makes my lashes longer and much fuller. Looks like it has some micro filaments that stick to your lashes making them thicker and plumped out.
    The best
    I already purchased this mascara and in the latest Goody Bag there was a sample, so this is great to use on holiday. I have long lashes and every mascara I've tried transfers above my eyes. Not this one! I adore IT Cosmetics and thank you Cult Beauty for the Goody Bags!
    Máscara buenísima ***Very good mask
    Una de las mejores máscaras que he probado. ***One of the best masks I've tried.
    Perfect eyelashes
    I received this as a sample in the CB Goody Bag, and just loved the results. I have long eyelashes already and most of the mascaras transfer because they curl the eyelashes too much. This is just perfect!
    Not as good as Hourglass
    Hmmm... Gave me nice, long lashes as promised but after a few hours I had dark marks under my eyes and flecks of mascara. Shame really as it gave me nice long thick lashes!
    Best mascara ever!!!
    For me mascara is one of the most important cosmetic items, so I've tried a lot, believe me... But this one is just perfect for me! This came in my Goody bag and when I tried it I was so impressed so already order two big size!!! I really recommend that you try it!
    Fantastic mascara!
    This really is a superhero product! I already have long lashes but this really makes it look as though I’m wearing false lashes. It doesn’t budge all day or transfer above or below my eyes, like most other mascaras. It is also easy to remove at the end of the day, I highly recommend!
    Looooove It
    Received it from a Cult Beauty goody bag and then fell in love with it, it gives fake lashes effect, volume and length, lasts all day long, doesn't smudge and easy to remove.
    Мне не подошла ***I didn't like it
    Тушь мне не подошла, ресницы с ней смотрелись очень скудно, немного осыпается, может отпечататься. Данная тушь подчеркнула все недостатки моих ресниц, как не делала ни одна другая ***The mascara was not suitable for me. My eyelashes looked horrible and flaked off. This mascara highlighted all the flaws of my eyelashes unlike any other I have tried.
    It Cosmetics Superhero Mascara
    Loved this mascara in terms of lengthening power. You definitely look like you are wearing false lashes with this baby!!! In terms of volume - it could have performed a bit better in my opinion but maybe I’m expecting too much! I loved the fact that it lengthened my lashes forever and actually didn’t smudge during the day. The only con I can think of is that it’s not as volumising as I’d have liked but I haven’t had this mascara for long so I may change my opinion on that aspect. Overall it’s a brilliant mascara - makes your lashes look super long and it doesn’t flake.
    Oh my new favourite!
    Just tried the travel size, and just HAD to leave a quick review. This mascara is AMAZING! Step aside Estee Lauder Sumptuous, a new mascara is in town! I don't have much lashes, they're short, fine, light...This IT Superhero mascara gives my lashes an instant lift and length without any effort whatsoever, zero effort! My lashes look so much longer and I didn't even try. Also doesn't clump at all. I think clumping will occur with over layering or excess product on the brush, as with any mascara. So impressed really! I will buy the full size with my next mascara purchase.
    BEST MASCARA EVER
    This is the best mascara I have ever used!!! I received a sample in my recent Cult Beauty goodie bag and I just had to leave a review. No clumps and it doesn't smudge! Gives you beautiful long eye lashes. Highly recommended.
    The absolute best mascara
    This mascara is fantastic, I received in the last Cult Beauty Goody Bag. This has transformed my lashes, they are full and long and also it doesn’t shift at all. Saying that it is also easy to cleanse off at the end of the day. I will definitely be buying this. It is truly a Super Hero.
    Best mascara
    Best mascara I’ve ever used, never found a mascara that gives me such intense and long lashes! I received this as a free gift and I will definitely be repurchasing, its my new holy grail!
    Amazing
    This is by far the best mascara I’ve ever used. I was initially sceptical about it because I’d read some reviews that said it was really clumpy. I haven’t found this to be the case at all. It applies easily and makes my lashes look sooooo long. It also doesn’t leave dark smudges under my eyes by the end of the day, which is a problem I’ve often had with other non waterproof mascara. Love it!!!!
    Worth the try
    I received it as a sample with my order and when I was in middle of my 6D lashes I tried it on my natural ones and was really nicely surprised with the effect it did, it is a really nice mascara. So when I am done with the fake lashes will buy this one full size for sure!
    THE BEST
    This product really lives up to its name. I am extremely picky about mascaras and nothing comes close to it. It gives me just the right amount of lift, pigment, separation and volume with one quick swipe. I’m hooked.
    Been through all the brands but this tops them
    I have short eyelashes that require copious amounts of mascara to curl, lengthen and define them. I have tried all mascaras recommended to me, from all the Benefit range to the notorious Too Faced Better Than Sex. Although proving good, this mascara gives me a natural and defined look without being too clumpy. It's more on the dry side and has a great ability to build up in volume. It's definitely one of the best I've tried with great curl. Can't wait to repurchase!
    Superhero IT is
    This one is truly a Superhero. You can get away with one coat for a natural look. But you can also build it up, too. Instant length, thick but flexible lashes. Easy to apply as it doesn't smudge. No flakes. And it holds really well, too. New HG.
    Great one!
    I really love it. I had my favorite mascara for ages, but this one is great competitor to it.
    Love
    I received a sample in the Goody Bag and I love it! Best mascara I've tried in years. Holds the curl and doesn't smudge, plus it's quite easy to remove. Thanks Cult Beauty!!!!
    Super clumpy!
    I really wanted to like this mascara as I love IT Cosmetics but this wasn’t the one. It was sooo clumpy which is a look I hate and strive to avoid with mascara. That said, it’s staying power was decent. If you’re after a natural, wispy look this isn’t the mascara for you. If you have denser lashes/apply under falsies this might work for you, just not the one for me - sadly!
    Great mascara!
    Received this in the Spring Goody Bag and have since purchased. Apart from the fact it makes my lashes lusciously thick, it doesn’t move - love it!
    Love it!
    Love it. Makes my eyelashes look longer and thicker because without this, it looks like I have no eyelashes.
    Good job
    This mascara gives good volume, but after about a month of use it started to flake under my eyes.
    One of the best mascaras
    It makes my lashes long and fluffy, maybe a little bit clumpy in ends but after comb they look super.
    Best mascara
    This is my favourite mascara. It gives volume and length. Lashes don't look stuck together and lasts all day long.
    Love this!
    This is one powerful mascara! Two coats is enough to give a falsie effect without feeling heavy, clumping, flaking or smudging! Just a lush, floaty flutter all day long.
    Amazing
    This mascara is amazing it makes my lashes longer
    New holy grail
    I received this as a sample in the CB Goody Bag, and was blown away with the results. Lashes are insanely long, dark and clump-free. I was most impressed by the fact they didn't flake or smudge at all - which is very important to me working in a busy corporate environment, I don't have time to touch up my makeup or look like a raccoon. Excited to try more IT Cosmetics products after this...
    Phattening
    This has a great brush if you have deep-set eyes as it allows you to get into all the angles of your eye without ruining your perfectly blended shadow. The formula bulks up each lash a treat, especially if you twist the brush towards you, as you apply upwards (this deposits more mascara at the base of the lash to pull upwards). While not lengthening, it’s very easy to create a beautifully impactful, volumised look - you can even build it up to a full 'Twiggy' if you want. It also doesn’t smudge with my oily eyelids and slightly watery left eye, which tends to put most mascaras through their paces. Rather like a pair of new walking boots I find mascara hits a sweet spot after you’ve taken it round the block a few times. After 10 days this one is cooking on gas, I’m loving it.
    Best mascara I’ve ever used.
    I love this! I got a try me size in the goody bag I received and will definitely purchase it in the full size. It makes your lashes look really long without making them look clumpy and the product builds really well. People think I’m wearing fake lashes when I’m wearing this and it has replaced Benefit's BADgal Bang mascara.
    Didn't meet expectations (sorry!)
    I was very excited about this product but overall disappointed. It was really gloppy (i.e. large chunks came out with every application) and the wand is quite large leading to a slightly messy application. However, once applied and "tidied up" it does make your lashes look good but not sure its worth the hassle/mess. I feel like Monsieur Big Mascara is by far better... the search for the perfect mascara continues.
    Sooo good!!
    One of the best out there.
    Best I ever tried
    I got a mini as a gift and OMG, I'm in love. I used Better than sex mascara for a few years but this one is so much better! No clumps, no smudging, even after sweating. And the bristles are not to big so you can work very precise. Everything you need in a mascara!
    Loved it
    Supper black it goes smooth like a dream, not clumpy.
    This is the best ever
    If you like full long lashes this is the best you can get and I've tried them all. Doesn't smudge under the eyes when applying it either.
    Best mascara
    I have tried MANY mascaras: Hourglass, Chanel, Benefit to name a few but NONE come even close to this. Dramatic, long, dark lashes that don’t clump and I’m often asked if my lashes are real when wearing this. By far the best!
    See all 44 reviewsHide 39 reviews

    Add a Review

    You must be signed in to leave a review

    Add a Review

    Star Rating
    Submit Review