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    Get a FREE Full Size Strobing stick in Shine when you spend £40 on Iconic

    Offering trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition, ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, heavenly highlighters and brilliant brushes, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.

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