When the reigning queen of online beauty turned her hand to complexion products, we were expecting a lot – and this utterly flawless loose powder does not disappoint. Certain to have the beauty world in raptures, this is the silkiest finishing powder we’ve come across. Brilliant for baking, it also keeps make up perfectly in place, blurs the appearance of pores and fine lines and absorbs shine, all without creating a white cast or ‘flashback’ in photographs. There are eight sweet treat shades to suit a wide array of skin tones, each of which leave an airbrushed matte finish with a hint of sheen, leaving you looking luminous while controlling shine.
Not content with keeping our lips, lashes, lids and cheeks looking flawless, Huda Beauty has unveiled the secret to perfectly ‘baked’ make up looks: Easy Bake Loose Powder. Supremely smooth, silky and ultra-finely milled, this sublime powder blends seamlessly into skin leaving a soft, velvety matte finish with a hint of sheen that’s a million miles from cakey, drying powders. Blessed with a beautiful, petal-esque perfume, it’s perfect for baking, setting make up in place all day long, blurring the appearance of fine lines and wrinkles and controlling shine throughout the day – all without creating a white cast or causing ‘flashback’ in photographs. Paraben-free, non-comedogenic and enriched with protective vitamin E, the easy-to-use loose powder leaves a beautiful airbrushed finish, subtly colour correcting and highlighting and leaving a translucent veil of colour on your skin – so you can bake without the cake! To suit your skin tone, there are eight sweet treat-inspired shades to choose from, including ‘Cupcake’, ‘Banana Bread’, ‘Cinnamon Bun’ and ‘Coffee Cake’, alongside neutral 'Sugar Cookie' – so grab your brush or blender and get ready to bake!
*A bit baffled by ‘baking’? Huda’s ingenious ‘Insta Glossary’ describes it as applying a thick coat of translucent powder over your foundation in areas you want to look the brightest (often underneath eyes, along your jawline and down the centre of your nose) letting it sit for 3-5 minutes then dusting it off with a clean, fluffy brush.
Prep your skin with a moisturizer or primer. Apply concealer under the eye. Flip the jar upside down and tap the base twice to release powder:
Apply a generous layer of powder under the eye, T-zone, laugh lines, outer corners of the mouth, and chin.
Let powder bake for 3 to 5 minutes.
Gently dust away excess powder.
Other suggestions for use:
- Apply a light amount of powder all over your face to remove shine and set any liquid formulas applied.
- Use throughout the day to touch up, and control shine without the cake.
Sugar Cookie - Suitable for all fair to tan skin tones. Neutral undertones. Ultra-brightening.
Cupcake - Suitable for fair to light skin tones. Pink undertones brighten and disguise under-eye darkness.
Pound Cake - Suitable for fair, light, medium and tan skin tones. Golden undertones brighten and disguise under-eye darkness.
Banana Bread - Suitable for light, medium and tan skin tones. Golden undertones brighten and disguise under-eye darkness.
Blondie - Suitable for light, medium and tan skin tones. Golden undertones brighten, while pink undertones disguise under-eye darkness.
Kunafa - Suitable for deep tan and rich skin tones. Golden undertones brighten and disguise under-eye darkness.
Cinnamon Bun - Suitable for rich skin tones. Golden undertones brighten and disguise under-eye darkness.
Coffee Cake - Suitable for rich skin tones. Golden and red undertones brighten and disguise under-eye darkness.
Talc, Synthetic Fluorphlogopite, Silica, Dimethicone, Nylon-12, Caprylyl Glycol, Pentylene, Glycol, Oryza Sativa Starch / Oryza Sativa (Rice) Starch, Phenyl Trimethicone, Sodium Dehydroacetate, Octyldodecyl Stearoyl Stearate, Diisostearyl Malate, Parfum / Fragrance, Tocopheryl Acetate, Benzyl Salicylate, Sorbitan Sesquioleate, Hexyl Cinnamal, Linalool, Coumarin, Hydroxycitronellal, Benzyl Benzoate, Ci 77492 / Iron Oxides (Ci 77492), Ci 77491 / Iron Oxides (Ci 77491), Ci 77007 / Ultramarines (Ci 77007)
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