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Award-winning beauty blogger Huda Kattan is one of the most influential women in the Middle East — her phenomenal fan base includes 50+ million Instagram followers (and counting), making her a beauty industry sensation. With an eponymous range of phenomenal palettes, sought-after liquid lipsticks, incredible liners and internet-breaking foundation formulas, she's fast-tracked her way to global make up domination. Now it's time to meet her latest innovation… the 1 Coat WOW Mascara. You guessed it, this dual-sided brush defines every lash for mega curl, length and volume with just one slick of product. We’ve suddenly gone all of a flutter…
Ready to wow? You will be with just one coat of this game-changing, ultra-black mascara. Expect dramatic and intense lashes in seconds!
Designed with an innovative dual-sided brush, this volumising and lifting mascara has short and long bristles to simultaneously lengthen and separate lashes. The curved concave side provides instant volume, while the convex side gives definition — no matter your technique. The silicone material holds enough formula to effortlessly coat both eyes with just one dip of mascara. Don’t be surprised if everyone asks what your secret is…
Hold brush close to lash line and apply. Work the lashes to your desired look.
Water/Aqua/Eau, Beeswax/Cera Alba/Cire D'abeille, Stearic Acid, Hydrolyzed Sunflower Seed Wax, Glyceryl Behenate, Acacia Senegal Gum, Polyglyceryl-6 Distearate, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Propanediol, Aminomethyl Propanediol, Stearyl Stearate, Glyceryl Caprylate, Stearyl Palmitate, Hydrogenated Starch Hydrolysate, Methyl Methacrylate Crosspolymer, Hydroxyethylcellulose, Paraffin, Cetyl Palmitate, Cetyl Stearate, Panthenol, Polyglyceryl-6 Polyricinoleate, Laureth-20, Glycerin, Butylene Glycol, Caprylhydroxamic Acid, Magnesium Stearate, Behenic Acid, Microcrystalline Wax/cera Microcristallina/cire Microcristalline, Arachidic Acid, 1,2-hexanediol, Palmitic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Phenoxyethanol, Potassium Sorbate, Iron Oxides/CI 77499, Black 2/CI 77266.
- Huda Beauty
Frequently Bought Together



from £52.00
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Huda Beauty 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta
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4 instalments of £5.00 with clearpay Learn more
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Award-winning beauty blogger Huda Kattan is one of the most influential women in the Middle East — her phenomenal fan base includes 50+ million Instagram followers (and counting), making her a beauty industry sensation. With an eponymous range of phenomenal palettes, sought-after liquid lipsticks, incredible liners and internet-breaking foundation formulas, she's fast-tracked her way to global make up domination. Now it's time to meet her latest innovation… the 1 Coat WOW Mascara. You guessed it, this dual-sided brush defines every lash for mega curl, length and volume with just one slick of product. We’ve suddenly gone all of a flutter…
Ready to wow? You will be with just one coat of this game-changing, ultra-black mascara. Expect dramatic and intense lashes in seconds!
Designed with an innovative dual-sided brush, this volumising and lifting mascara has short and long bristles to simultaneously lengthen and separate lashes. The curved concave side provides instant volume, while the convex side gives definition — no matter your technique. The silicone material holds enough formula to effortlessly coat both eyes with just one dip of mascara. Don’t be surprised if everyone asks what your secret is…
Hold brush close to lash line and apply. Work the lashes to your desired look.
Water/Aqua/Eau, Beeswax/Cera Alba/Cire D'abeille, Stearic Acid, Hydrolyzed Sunflower Seed Wax, Glyceryl Behenate, Acacia Senegal Gum, Polyglyceryl-6 Distearate, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Propanediol, Aminomethyl Propanediol, Stearyl Stearate, Glyceryl Caprylate, Stearyl Palmitate, Hydrogenated Starch Hydrolysate, Methyl Methacrylate Crosspolymer, Hydroxyethylcellulose, Paraffin, Cetyl Palmitate, Cetyl Stearate, Panthenol, Polyglyceryl-6 Polyricinoleate, Laureth-20, Glycerin, Butylene Glycol, Caprylhydroxamic Acid, Magnesium Stearate, Behenic Acid, Microcrystalline Wax/cera Microcristallina/cire Microcristalline, Arachidic Acid, 1,2-hexanediol, Palmitic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Phenoxyethanol, Potassium Sorbate, Iron Oxides/CI 77499, Black 2/CI 77266.
- Huda Beauty
Frequently Bought Together



from £52.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
A lot of product
It makes it look like I’m wearing false lashes but also can be very clumpy & drys down very fast gotta work with this very quickly & then separate the lashes for the best look but not very natural
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Great mascara
Gives volume and length and you don’t need to build it up. Love this but would probably buy when there’s a discount
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WOW
It’s really well named. I get volume as well as lengthened, defined lashes with no crumbling or panda eyes (and I have oily lids!). The lashes hold their curl too. I use it sparingly and it’s perfect 👌🏻
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Great mascara
Really does live up to its name. Gives volume and length. It’s actually quite hard to get off but I just double cleanse and it eventually comes off 😂 But I do really like it and would repurchase.
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Best mascara
I absolutely love this and would recommend notice the difference and it’s huge. Love how it makes my eyes look
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Big lashes
Mascara gives great big lashes, nice and thick. A little clumpy but easily combed through. Would be 5stars but takes a lot of cotton pads to get it all off
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Great lift
This mascara gives great lift and and volume. I can’t help but apply more than one coat, but you only need one coat
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Love it!
When I first started using it, I wasn’t sure. It was applying too much at once and it was getting a bit clumpy. But after it had been opened for 1-2 weeks, I now love it! The formula just needed to be dried out a little. It’s super quick in the mornings as I don’t need to spend time building it up.
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Quick volume!
This is the mascara to pick up when you’re in a rush and want your eyelashes to look voluminous! It really does not need many coats (I do use more than one- can’t help it!) and it looks amazing. One con: it does leave smudging when used on the lower lashes.
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Very nice mascara
I really like this mascara. It's lifting and lengthening and really coats the lashes well. Very pleased with this purchase
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