I ordered this based on the good reviews and the cute packing but I was majorly disappointed. This clumped up my lashes and didn’t lengthen them at. The smell is also awful, like cheap whiteboard pens! SAVE YOUR MONEY.

Expected this mascara to be 5 stars after reading the reviews. It did not live up to this, it is too dry and didn't do anything so I won't buy this again.

I’m a mascara tart, I’ve been looking for the perfect mascara for a very, very long time. This one is pretty good, I get absolutely no transfer with it, no panda eyes here. It comes off relatively well with hot water and a cloth and it does a very good job of lengthening and thickening my lashes BUT the brush collects enough mascara on each dip to coat the lashes of 15 Kardashians, it’s more excessive than Donald Trump’s interior designer so the rim of the tube now has a massive collar of congealed mascara. I probably will re-purchase - it’s close to perfect but just not quite there.

Love this mascara - makes my lashes long and full, never smudges, really easy to remove (non-waterproof version!). Just great.

I absolutely love this mascara. It has great coverage and does not take loads of coats like some to build up more volume. It stays wonderfully, clings on through tears even and if after a late night you miss removing it, leaves no panda eyes! I have tried so, so many mascaras over the years and this reigns supreme for me and I will not buy any other or be tempted too which really is a first for me. Also, I am sure it has conditioned & encouraged my lashes to grow more! I love it and am as you can tell, a huge fan.

Absolutely love this product so much!! It's so easy to wear and lasts all day! It’s a very natural mascara that can be built up so is ideal for everyday wear and also nightwear!

Gives a great curl and long-lasting length. I've been using it consistently for around 2 years now. Super easy to remove too (the waterproof one it almost impossible to get off).

Its a great brush and the formula isn't wet which I like as I prefer a drier formula. The only problem I had was that after I wore it for an hour or so I looked in the mirror and it had transferred and flaked underneath my eyes. I now use a different waterproof mascara over the top of it and that helps but it is something to keep in mind.

I have short, straight asian lashes. The mascara does not clump my lashes together but it doesn't give much volume or length. It doesn't hold up the curl either.

I thought I had found my mascara in Eyeko's Black Magic mascara, which I still love, but when it was sold out I thought I would try this. My lashes have never looked better. It makes my lashes look double as long, perfectly curled and full yet divided. Can't recommend this enough!