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Davines OI Absolute Beautifying Shampoo 280ml

WE CURRENTLY SHIP DAVINES THROUGHOUT THE UK AND IRELAND

Davines’ gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.

Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses.

Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by hosts of discerning celebrities and beauty buffs around the world. Available in two sizes, pick from either 280ml or 90ml for home and away.

Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.

Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum / Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ppg-26-Buteth-26, Phenethyl Benzoate, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Peg-40 Hydrogenated Castor Oil, Glycol Distearate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Citric Acid, Disodium 2-Sulfolaurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glyceryl Stearate, Glycerin, Laureth-9, Citronellol, Geraniol, Trideceth-12, Bixa Orellana Seed Extract.

Brand:
Davines

Frequently Bought Together

Davines OI Absolute Beautifying Shampoo 280ml
This item
Davines OI Absolute Beautifying Shampoo 280ml
£21.80
Select size
Davines OI Absolute Beautifying Shampoo 280ml + Davines OI Absolute Beautifying Conditioner 250ml

Total Price: £43.30

Add both to basket
Davines OI Absolute Beautifying Shampoo 280ml
This item
Davines OI Absolute Beautifying Shampoo 280ml
£21.80
Select size
Add both to basket

Davines OI Absolute Beautifying Shampoo 280ml

GBP 21.8

£21.80

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WE CURRENTLY SHIP DAVINES THROUGHOUT THE UK AND IRELAND

Davines’ gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.

Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses.

Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by hosts of discerning celebrities and beauty buffs around the world. Available in two sizes, pick from either 280ml or 90ml for home and away.

Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.

Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum / Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ppg-26-Buteth-26, Phenethyl Benzoate, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Peg-40 Hydrogenated Castor Oil, Glycol Distearate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Citric Acid, Disodium 2-Sulfolaurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glyceryl Stearate, Glycerin, Laureth-9, Citronellol, Geraniol, Trideceth-12, Bixa Orellana Seed Extract.

Brand:
Davines

Frequently Bought Together

Davines OI Absolute Beautifying Shampoo 280ml
This item
Davines OI Absolute Beautifying Shampoo 280ml
£21.80
Select size
Davines OI Absolute Beautifying Shampoo 280ml + Davines OI Absolute Beautifying Conditioner 250ml

Total Price: £43.30

Add both to basket
Davines OI Absolute Beautifying Shampoo 280ml
This item
Davines OI Absolute Beautifying Shampoo 280ml
£21.80
Select size
Add both to basket

Customer Reviews

Overall Rating : 4.51 / 5 (35 Reviews)
  • 27 5 star reviews
  • 2 4 star reviews
  • 3 3 star reviews
  • 3 2 star reviews
  • 0 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Love the smoothness, hate the smell

It made my hair really smooth and silky, however, the scent is really strong and chemically, to the point where my boyfriend came to give me a hug after washing my hair and was repelled by the strong smell. If it had a lighter/fresher scent I would buy again but purely due to the scent am going to keep looking for the perfect shampoo/conditioner.

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Nice but over priced

This was a nice shampoo but unfortunately it doesn’t warrant the price tag. It made my hair feel very clean if slightly dried out and the packaging means more comes out than you might want at the time, leading to it being used up quicker. No major complaints but wouldn’t buy again just because of the price point.

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What a smell

A very nice shampoo - doesn't help with tangling (quite on the contrary), but the smell is so nice! I'll buy it again once mine finishes

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Amazing!!

This shampoo is sensational!! Salon like finish with hair that didnt think was possible - smells incredible. Hair so sleek and shiny! Love that I purchased from this brand not only for products but also what it stands for!!

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Dried out my hair

I have fine hair and this dried it out like nothing else. Love what the brand stands for but this shampoo was so underwhelming.

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Current fave

Really good product for my textured & coloured hair which can be a bit dry and unruly. Smells fabulous and not much product is needed even on very thick hair. Full disclosure, I’ve also been using the OI All In One Milk after every wash and the butter about once a week. Big fan of this range.

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Gives me the silkiest hair

I had been using the conditioner for a while but only just tried this shampoo and I love it. It leaves my hair the softest and silkiest it’s ever been, I have quite thick long and dehydrated hair but this gives me so much softness and shine, my hair feels really healthy. Currently living in the Middle East and my poor sun and sea drenched hair could not be looking better, this stuff is a miracle in a bottle. I have one minor issue which is that I’d love a more controlled dispense from the cap as other shampoos have in the Davines range, if you’re not careful too much can come out. But I love the product itself far too much to knock a star off for that!

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Wonderful Shampoo

Agree with all other reviews, this is the best shampoo I have used & on my 2nd bottle. Leaves my fine hair silky & manageable. You need so little, it lasts a long time. Worth every penny.

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Love it

I’ve been using OI shampoo and conditioner for the past 5 months or so. My hair is dry and frizzy due to bleaching and hair styling but using these products has made a remarkable difference. My hair is far softer, less frizzy and it really brings out my natural curl (rather than my hair being fluffy as it was before). Product smells gorgeous and is really lightweight on my hair. It may seem a bit pricey but a little goes a long way. I ran out of product and had to revert to a store bought shampoo and conditioner as an interim measure whilst I waited for delivery and really noticed a difference (not in a good way). I’ll never use anything else now. Can’t recommend enough :)

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Love it!

I have used everything over the years: Redken, Kerastase, OUAI, you name it! But this is a total game changer. My hair is bleach blonde (damaged) but also can get greasy root. This gave my hair the most amazing shine without making it greasy at all, it seemed to cut drying time and when styled my hair held shape better. I can safely say I’m a total convert!

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