Illuminating every corner of Cult, we’re hosting a whole month of Hourglass artistry — step into your best light with most-loved signatures and exclusive newness.

DISCOVER HOURGLASS

The essentialist bodycare brand elevating everyday routines with nourishing formulas and a skincare-first approach.

DISCOVER NÉCESSAIRE

One tool, endless possibilities — Dyson’s salon-grade tools continue to top every wish list. We’re thrilled to welcome them to the Cult very soon.

JOIN THE WAITLIST

Cult Curates Dew Skin 2.0

Hourglass Ambient Lighting Edit Flushed Edit

£72.00

£40.00

Hourglass Unreal Liquid Highlighter 10.3ml (Various Shades)

£38.00

Maria Nila Head & Hair Heal Shampoo 100ml

£12.00

HUDA BEAUTY Blush Filter Palette - Strawberry Latte

£38.00

£20.00

Maison Francis Kurkdjian AQUA UNIVERSALIS Eau de Toilette 70ml

£195.00

£24.50

Huda Beauty Blush Filter 4.5ml (Various Shades)

£24.00

LANEIGE Glaze and Tint Duo - Peach (Worth £39.00)

£33.15

BRANDS OF THE MOMENT

MARIA NILA

From Sweden with love — Maria Nila’s sorbet-hued collection of salon-grade, vegan haircare is bringing Scandi-cool to the world’s haircare rituals.

SHOP NOW

NÉCESSAIRE

Meet Nécessaire: the essentialist bodycare brand elevating everyday routines with nourishing formulas and a skincare-first approach.

SHOP NOW

THE EXCLUSIVES EVERYONE WANTS

WHAT'S NEW

NEW FROM

ANASTASIA BEVERLY HILLS

Meet Archibrow, the brand’s finest pencil yet for ultra-precise, hair-like strokes.

SHOP NOW

THREE TIMES STRONGER

OLAPLEX

No.3 Plus Complete Repair Treatment restores resilience from cortex to cuticle.

SHOP NOW

GRAPE EXPECTATIONS

CAUDALIE

Unlock an even-toned glow with the Vinoperfect Brightening Dark Spot Serum.

SHOP NOW

FIRM BELIEVER

ALPHA-H

Stop the clock with Alpha-H's skin-rejuvenating Multi-Peptide Revitalise Serum - a potent, time-defying formula to tighten, tone and volumise.

SHOP NOW

HIT REFRESH

LIVING PROOF

New and exclusive, the Style Refresh Mist gives that freshly washed feeling in seconds.

SHOP NOW

NEW IN BEAUTY

Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.