DISCOVER SULWHASOO
UNDERSTAND SULWHASOO’S HERITAGE
Sulwhasoo may have officially entered the global beauty scene in 1997, but its mastery of ginseng’s restorative power began decades earlier, in the 1960s, when the brand first explored its transformative skincare benefits. True to its philosophy that beauty should flourish even in the harshest conditions, it was coined Sulwhasoo — “plum blossom in snow.” Since then, the brand has seamlessly fused traditional Korean herbal wisdom with modern innovation, from the pioneering ginseng-based ABC cream of 1966 to its contemporary cult-favourite formulations— earning an enduring reputation as the ultimate purveyor of luxurious, efficacious skincare.
SULWAHSOO’S INNOVATIVE INGREDIENTS
At the heart of Sulwhasoo’s formulations lies a profound respect for traditional herbal medicine, with ginseng serving as the cornerstone of many of the brand’s most celebrated innovations. Central to this philosophy is the proprietary JAUM Activator™, an advanced complex crafted from a harmonious blend of precious plant extracts including peony, lotus seed, white lily and rehmannia. Designed to support the skin’s resilience and strengthen its natural moisture barrier, this intelligently balanced formula helps optimise skin function from within. By focusing on the complexion’s innate ability to self-revitalise, Sulwhasoo continues to unite centuries-old herbal wisdom with cutting-edge science, creating skincare that leaves skin looking balanced, luminous and bright.
SULWHASOO’S BESTSELLERS
Often described as the heart of Sulwhasoo, the iconic First Care Activating Serum IV is the first step in the Sulwhasoo routine. Carefully formulated to be applied immediately after cleansing, it’s powered by the brand’s proprietary JUAM Activator enriched with five precious Korean herbs to support skin circulation, strengthen the moisture barrier and boost a lit-from-within-glow. Another fan-favourite? Concentrated Ginseng Renewing Cream. Harnessing the brand’s clever ginseng use of ginseng berry extract and ginseng root, this luxurious moisturiser delivers an intense dose of hydration while tackling loss of firmness, fine lines and wrinkles for a smoother, more revitalised-looking complexion.
