DISCOVER MORPHE
Founded in 2008 by siblings Chris and Linda Tawil in L.A., Morphe is the brand for makeup lovers who live and breathe creativity. Delivering professional-grade products anyone can use, Morphe redefines beauty by giving you tools and makeup that go beyond enhancement—they let you express yourself without limits. From intensely pigmented palettes to flawlessly blendable powders, blushes and more, every product is designed to help you channel confidence that’s never overdone, but always unforgettable.
MORPHE’S HISTORY
Morphe began as a small, family-run business in 2008, founded by siblings Chris and Linda Tawil. They started out selling professional-quality makeup and tools at trade shows, local beauty supply stores and shopping centre kiosks, with one mission in mind: to deliver high-performance products at prices everyone could afford. Tapping into L.A.’s vibrant creative community, Morphe quickly earned credibility and soon expanded into a full makeup line, with its breakout moment coming from a collaboration with YouTube icon Jaclyn Hill. Since then, the brand has stayed at the forefront of beauty, partnering with influencers to create trend-forward, must-have products that push the boundaries of creativity.
MORPHE’S BESTSELLERS
We can’t talk about Morphe’s bestsellers without mentioning the brand’s iconic brushes. From the M-series Face and Eye Brushes to their 16-piece Ready, Set, Pro set, Morphe brushes offer artist-designed shapes and synthetic bristles that work seamlessly with everything from creams and liquids to powders and more. Another fan-favourite? Morphe’s Continuous Setting Mist. Delivering a micro-fine, continuous aerosol spray, this universally flattering hero product sets your look in place- whether it’s something natural or full glam, without disrupting your makeup mastery.
