VIRTUE Curl

Fall back in love with your curly hair thanks to Virtue’s curl collection. Formulated not just to fight flyaways, Virtue’s curl range works to enhance and define each curl pattern for kinks, coils and waves you can be proud of. Carefully crafted using the brand’s science-backed Apha Keratin 60ku protein, these must-haves support your strands’ need for moisture, a soft-hold and a lot of bounce.