89 Items
SHOP ALL OUAI
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.
Filters
0 Selected 4 option(s)
0 Selected 19 option(s)
0 Selected 6 option(s)
0 Selected 13 option(s)
0 Selected 6 option(s)
0 Selected 16 option(s)
0 Selected 4 option(s)
0 Selected 1 option(s)
0 Selected 1 option(s)
OUAI Healthy Hair Is On The OUAI Holiday Kit 2025 (Worth £76)
Recommended Retail Price: £55.00Current price: £41.25
OUAI Season Greetings From St. Barts Holiday Kit 2025 (Worth £78)
Recommended Retail Price: £59.00Current price: £44.25
OUAI Merry On Melrose Holiday Kit 2025 (Worth £42)
Recommended Retail Price: £33.00Current price: £24.75
OUAI Fine Hair Shampoo and Fine Hair Conditioner Bundle
Recommended Retail Price: £56.00Current price: £42.00
OUAI Scrub It All A-OUAI Holiday Kit 2025 (Worth £46)
Recommended Retail Price: £36.00Current price: £27.00
OUAI Medium Hair Shampoo and Medium Hair Conditioner Bundle
Recommended Retail Price: £56.00Current price: £42.00