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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn’t damage dyed tresses, the team formulated the brand's proprietary, patented bond building technology. Powered by its hero ingredient —Bis-Aminopropyl-Diglycol Dimaleate – OLXPLEX’s lock-loving line up now allows us to reach new heights in hair colour and care, from the comfort of our own home.