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Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo

Inspired by the melting pot of cultures and the optimistic spirit of New York, Briogeo caters to everyone – focusing on texture over type to help your hair achieve its own, unique potential. With simplified regimes and playful ranges – such as Don’t Despair, Repair! which helps to heal and nourish stressed-out strands, or Scalp Revival (great for itchy, scaly scalps and hair that needs a root boost) – this gorgeous crop of cleansers, treatments, serums and elixirs helps to tackle key concerns with gentle extracts (and no nasties).

An incredibly gentle solution for those prone to sensitive scalps, Briogeo’s Be Gentle, Be Kind Aloe + Oat Milk Shampoo is enriched with a cocktail of soothing ingredients (while being free from any common allergens).

Made without fragrance, essential oils, lactose, soy and gluten, this hypoallergenic formula is dermatologist-approved and great for anyone whose scalp is out-of-sorts or all-too-easily offended. Calming and conditioning, this respects your head’s finely tuned balance – helping to keep things in sync for the happiest, healthiest (flake-free!) scalp, as well as soft and glossy locks. Notoriously nourishing, oat milk is packed with omega-rich fatty acids to supplement barrier function, while aloe vera brings relief from itching and green tea has antimicrobial benefits. What's more, the ingredients are 99% naturally derived, and the bottle is 100% recyclable (and made from 100% post-consumer resin).

Apply to wet hair. Massage for 30 seconds to build lather, then rinse. Follow with your favourite Briogeo conditioner and styling products.

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Glycerin*, Aloe Barbadensis Leaf Juice*, Avena Sativa (Oat) Bran Extract*, Camellia Sinensis Leaf Extract*, Limnanthes Alba (Meadowfoam) Seed Oil*, Panthenol, Sodium Gluconate*, Citric Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Panthenyl Hydroxypropyl Steardimonium Chloride*, Tocopheryl Acetate, Potassium Sorbate, Sodium Benzoate, Caprylhydroxamic Acid*, Benzyl Alcohol

*Coconut, vegetable, or plant derived

Brand:
Briogeo

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

Frequently Bought Together

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
This item
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
£22.75
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo + Briogeo Be Gentle, Be Kind Aloe + Oat Milk Leave-in Detangler

Total Price: £44.25

Add both to basket
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
This item
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
£22.75
Add both to basket

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo

GBP 22.75

£22.75

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Inspired by the melting pot of cultures and the optimistic spirit of New York, Briogeo caters to everyone – focusing on texture over type to help your hair achieve its own, unique potential. With simplified regimes and playful ranges – such as Don’t Despair, Repair! which helps to heal and nourish stressed-out strands, or Scalp Revival (great for itchy, scaly scalps and hair that needs a root boost) – this gorgeous crop of cleansers, treatments, serums and elixirs helps to tackle key concerns with gentle extracts (and no nasties).

An incredibly gentle solution for those prone to sensitive scalps, Briogeo’s Be Gentle, Be Kind Aloe + Oat Milk Shampoo is enriched with a cocktail of soothing ingredients (while being free from any common allergens).

Made without fragrance, essential oils, lactose, soy and gluten, this hypoallergenic formula is dermatologist-approved and great for anyone whose scalp is out-of-sorts or all-too-easily offended. Calming and conditioning, this respects your head’s finely tuned balance – helping to keep things in sync for the happiest, healthiest (flake-free!) scalp, as well as soft and glossy locks. Notoriously nourishing, oat milk is packed with omega-rich fatty acids to supplement barrier function, while aloe vera brings relief from itching and green tea has antimicrobial benefits. What's more, the ingredients are 99% naturally derived, and the bottle is 100% recyclable (and made from 100% post-consumer resin).

Apply to wet hair. Massage for 30 seconds to build lather, then rinse. Follow with your favourite Briogeo conditioner and styling products.

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Glycerin*, Aloe Barbadensis Leaf Juice*, Avena Sativa (Oat) Bran Extract*, Camellia Sinensis Leaf Extract*, Limnanthes Alba (Meadowfoam) Seed Oil*, Panthenol, Sodium Gluconate*, Citric Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Panthenyl Hydroxypropyl Steardimonium Chloride*, Tocopheryl Acetate, Potassium Sorbate, Sodium Benzoate, Caprylhydroxamic Acid*, Benzyl Alcohol

*Coconut, vegetable, or plant derived

Brand:
Briogeo

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

Frequently Bought Together

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
This item
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
£22.75
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo + Briogeo Be Gentle, Be Kind Aloe + Oat Milk Leave-in Detangler

Total Price: £44.25

Add both to basket
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
This item
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
£22.75
Add both to basket

Customer Reviews

Overall Rating : 3.13 / 5 (8 Reviews)
  • 1 5 star reviews
  • 3 4 star reviews
  • 1 3 star reviews
  • 2 2 star reviews
  • 1 1 star reviews
 

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Soothing and mild

I really enjoyed both this shampoo and the conditioner in the same line. It took me around 3 months to empty both of them. I will say though, I wouldn't use this shampoo without the conditioner, since my hair gets a bit tangled from using it without a conditioner. That said, I think it's a great overall shampoo. I don't find it drying or stripping on either my scalp or hair (I have wavy, fine hair), but I rarely use it in my lengths, only on my scalp and my roots. I did have to pump quite a few times to get the amount of product that I wanted since I don't think it lathers too well. I don't mind that shampoo doesn't lather, but I found myself pulling my hair too much if it didn't lather enough. Also, not a lot of product is dispensed when pumping, but I don't mind that. I think it's a smart move since short-haired people or children won't get too much product. I enjoyed this line a lot, and I will definitely be repurchasing once I finish my other shampoos/conditioners!

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Really enjoy this!!

I truly enjoy this shampoo. I have a very annoying and itchy scalp, which doesnt feel as annoying anymore due to this lovely shampoo. Will most definitely purchase it again.

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Does the job but too drying

One thing I like is that my hair didn't fall much after using this shampoo however I can no longer use it as it was too drying and stripping for my hair. A suggestion for CultBeauty - do offer samples! =] so customers can test out and do a patch test as well. Otherwise, their money will go to waste and products will go to waste. I can no longer use this shampoo just after a few uses.

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Pump doesn't work well

It's a standard shampoo that doesn't have any scent. It lathers pretty well, but I do need to pump about 3 times. I must say that the pump doesn't come up automatically as most pumps do--I have to literally pull it up manually.

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Does the job

This is an alright shampoo. Personally, I don't think it smells like anything. I use a little more than average in order for my scalp to be fully cleansed and it's not super moisturizing (you can't detangle with it or anything like that) however for someone with sensitivities looking for something safe this is definitely a candidate! If you have a texture higher than 3b I think it might be too stripping for weekly use.

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The smell

The smell of the product is too bad

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Does the job...sort of...

Recently I developed eczema on the back of my neck into my hairline from the humid weather and my current shampoo irritated it further. This looked like the solution being fragrance-free. I have naturally curly hair which is fine with a silky texture so need a deeper clean. It doesn’t lather and I have to use loads and my hair still doesn’t feel completely clean once rinsed out. But it didn’t irritate my skin.

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Meh.

This is an ok shampoo. For reference, I have 3c-4a hair. This is not the sort of shampoo you can use weekly if your hairs are curly - its definitely for clarifying (hence the chelating agent in the ingredients) but I'm not sure how I feel about it. Have you ever used a soap that's so stripping your hands LITERALLY feel squeaky clean? That's how my hands felt after I rinsed off this shampoo, so you can imagine how dry my hair was. I did pre-poo beforehand and I slapped a rinse-out conditioner on my hair immediately after washing it out. Surprisingly, my hair wasn't knotted/ matted after using this (which is what usually happens when I use a clarifying shampoo) - but that could just be down to the rinse out conditioner I used. Overall, "meh." Briogeo as a whole is not a brand catered for curly/ kinky hair in my opinion, despite being black-owned.

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