15% off your first order over £25. Code: FIRST15. New customers only, T&Cs apply.

VIRTUE

After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein set to transform the hair care world (one strand at a time). Discovered by Dr. Luke Burnett, a retired US army colonel using keratin to heal wounds and regrow tissue, Alpha Keratin 60ku is ethically sourced from human hair, so our bodies recognise it instantly and use it as if it were our own. Binding directly to areas of damage and filling them (without weighing strands down) this incredible range promises unrivalled hair repair available nowhere else on the market.

Virtue

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Products

  • VIRTUE Flourish Density Booster 120ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

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    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £46.00
  • VIRTUE Flourish Hair Rejuvenation Treatment (3 Month Supply) 560ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

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    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £101.59
  • VIRTUE Recovery Shampoo 240ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

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    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £36.00
  • VIRTUE Restorative Treatment Mask 150ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

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    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £64.00
  • VIRTUE Best Seller Blockbuster

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £114.00
  • VIRTUE Recovery Conditioner 200ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £38.00
  • VIRTUE Flourish Conditioner for Thinning Hair 200ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

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    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £42.00
  • Virtue Full Shampoo - Professional Size

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    5.0 Stars 1 Reviews
    £53.13
  • VIRTUE Curl Shampoo 60ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £14.00
  • VIRTUE Recovery Shampoo Travel Size 2 oz

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    4.4 Stars 25 Reviews
    £14.00
  • VIRTUE Curl Defining Whip 156g

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

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    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    2.0 Stars 1 Reviews
    £34.00
  • Virtue Recovery Shampoo - Professional Size

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    5.0 Stars 2 Reviews
    £68.00
  • VIRTUE Recovery Conditioner Travel Size 2 oz

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    4.32 Stars 22 Reviews
    £15.00
  • VIRTUE Perfect Ending Split End Serum 50ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £38.00
  • VIRTUE Polish Un-Frizz Cream Travel Size 60ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    4.29 Stars 7 Reviews
    £19.00
  • VIRTUE Curl Conditioner 60ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £15.00
  • VIRTUE Perfect Ending Split End Serum Travel Size 20ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    3.5 Stars 20 Reviews
    £19.00
  • Virtue Full Conditioner - Professional Size

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £81.00
  • VIRTUE Volumising Primer 150ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    2.0 Stars 1 Reviews
    £34.00
  • VIRTUE Polish Un-Frizz Cream 120ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £38.00
  • VIRTUE Curl Shampoo 240ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
    SHOP NOW
    £36.00
  • VIRTUE Smooth Conditioner Travel Size 57ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    4.2 Stars 5 Reviews
    £15.00
  • VIRTUE Smooth Conditioner 200ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
    SHOP NOW
    £38.00
  • VIRTUE Curl Conditioner 200ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
    SHOP NOW
    £38.00
  • VIRTUE Smooth Discovery Kit

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £34.00
  • VIRTUE Smooth Shampoo Travel Size 2 oz

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    3.75 Stars 4 Reviews
    £14.00
  • VIRTUE Smooth Shampoo 240ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £36.00
  • VIRTUE Full Shampoo Travel Size 60ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    4.0 Stars 11 Reviews
    £14.00
  • VIRTUE Volumising Mousse 156g

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £34.00
  • VIRTUE Refresh Exfoliating Scalp Treatment 150ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

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    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    3.0 Stars 2 Reviews
    £44.00
  • VIRTUE Fresh Start Summer Hair Kit

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £61.00
  • VIRTUE Treat and Style Best Sellers

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
    SHOP NOW
    £61.00
  • VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) 180ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
    SHOP NOW
    £52.00
  • VIRTUE One for All 6-in-1 Styler Cream 120ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £30.00
  • Virtue Recovery Conditioner - Professional Size

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
    SHOP NOW
    5.0 Stars 3 Reviews
    £66.22
  • VIRTUE Full Discovery Kit

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    3.0 Stars 2 Reviews
    £34.00
  • VIRTUE Healing Oil 50ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    4.57 Stars 14 Reviews
    £40.00
  • VIRTUE Full Conditioner 200ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £38.00
  • VIRTUE Purifying Leave-in Conditioner 150ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £28.00
  • Virtue ColorKick De-Brassing Shampoo 240ml

    VIRTUE Hair and Scalp Reset Duo
    VIRTUE Hair and Scalp Reset Duo

    FREE GIFT

    Get a FREE deluxe Hair & Scalp Treatment Duo with any £40 spend on Virtue. Only while stocks last.
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    £40.00