VIEVE

Paying homage to its founder, Jamie Genevieve, VIEVE means ‘full of life’. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use – whether you prefer a barely-there finish or full-glam is your go to.

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VIEVE BESTSELLERS

VIEVE Modern Mascara - Midnight Black 8.5g

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4.25 Stars 153 Reviews
£23.00

VIEVE Sunset Blush Balm 15ml (Various Shades)

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4.66 Stars 277 Reviews
£21.00

VIEVE Eye Wand 1.4g (Various Shades)

NEW SHADE

New Shades at Cult Beauty!
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4.59 Stars 487 Reviews
£23.00

VIEVE Soul Shadows 4 x 1.5g (Various Shades)

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4.8 Stars 80 Reviews
£29.00

VIEVE Invisiveil Setting Spray 100ml

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4.81 Stars 42 Reviews
£28.00

VIEVE Skin Nova (Various Sizes)

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4.62 Stars 616 Reviews
from £13.00

VIEVE Glowbe Trotter Set

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4.69 Stars 117 Reviews
£29.00

VIEVE Skin Dew 20ml

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4.51 Stars 208 Reviews
£21.00

VIEVE The Modern Makeup Sponge

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4.94 Stars 17 Reviews
£14.00

VIEVE Lip Dew 6ml (Various Shades)

NEW SHADE

New Shades at Cult Beauty!
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4.64 Stars 661 Reviews
£19.00

VIEVE Pencil Sharpener

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4.84 Stars 116 Reviews
£6.00

VIEVE Modern Radiance Cream Bronzer 33g (Various Shades)

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4.69 Stars 111 Reviews
£31.00

VIEVE Bath and Body Soak 500ml

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You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
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4.5 Stars 44 Reviews
£25.00

VIEVE Modern Radiance Concealer 13ml (Various Shades)

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Save 30% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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4.54 Stars 426 Reviews
from £16.80

VIEVE Modern Bronzer (Various Shades)

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4.72 Stars 203 Reviews
£32.00

VIEVE The Ninetease Palette

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4.7 Stars 145 Reviews
£49.00

VIEVE 117 Foundation Brush

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4.6 Stars 93 Reviews
£27.00

VIEVE Power Ink Liner 0.43ml (Various Shades)

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4.05 Stars 60 Reviews
£21.00
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DISCOVER VIEVE

VIEVE’S mission? To dream up exceptional cosmetics that perform and bring confidence – no matter your look or style. Founded by professional make up artist, Jamie Genevieve, the brand empowers you to define beauty with your own rules and to experiment with make up in your own way, so it can make you feel great, every day.

THE FOUNDER’S STORY

Beauty blogger turned make up artist, Jamie Genevieve, first found love for all things beauty when she watched her mum apply her make up in the car mirror. Infatuated with the way the cosmetics transformed people (inside and out), the young creative went on to work on a luxury beauty counter, before teaching online. Fast-forward to today, and Jamie has a following of 1.4 million (and counting) and dreams up VEIVE with the vision to boost confidence.

VIEVE’S BESTSELLERS

From the award-winning Skin Nova primer to the bestselling Lip Dew colour, VIEVE’s carefully curated collection is filled with multi-functional products that has your face covered. Blurring the lines between make up and skin care, the edit delivers powerful pigments and covetable coverage while hydrating your skin from within. Now, that’s what we call a win-win