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VIEVE

A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use, whether you’re a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve’s high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

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VIEVE Modern Lip Definer

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This product is exclusive to Cult Beauty.
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4.38 Stars 21 Reviews
£15.00

VIEVE Modern Matte Lipstick

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4.0 Stars 45 Reviews
£19.00

VIEVE The Muse Palette

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5.0 Stars 3 Reviews
£43.00

VIEVE Lip Dew

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This product is exclusive to Cult Beauty.
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4.5 Stars 4 Reviews
£17.00

VIEVE Nova Glow Highlighter

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3.18 Stars 17 Reviews
£27.00

VIEVE The Essential+ Makeup Bag

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This product is exclusive to Cult Beauty.
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4.0 Stars 6 Reviews
£25.00

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