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SWEED

Celebrating individuality and wanting to enhance natural features, Sweed is the Swedish beauty brand that celebrates what you have... without masking it. Founded by renowned make up artist Gabriella Elio, the brand is built on the ethos that all products should be high quality and easy to use so you can achieve radiant results all year around.

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Sweed

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  • Sweed Eyelash Growth Serum 3ml

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.25 Stars 20 Reviews
    £42.00
  • Sweed Lash Lift Mascara - Black 8ml

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.28 Stars 121 Reviews
    £22.00
  • Sweed Nikki No Lash-Lash - Black

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    3.7 Stars 23 Reviews
    £20.00
  • Sweed Cloud Mascara

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.67 Stars 3 Reviews
    £24.00
  • Sweed Lip Liner 1.07g (Various Shades)

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.75 Stars 4 Reviews
    £19.00
  • Sweed Glass Skin Foundation 30ml (Various Shades)

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.0 Stars 4 Reviews
    £38.00
  • Sweed Lydia Millen Le Lipstick - Holly Hock 2.5g

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £26.00
  • Sweed Lash Lift Mascara (Various Shades)

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.22 Stars 18 Reviews
    £22.00
  • Sweed No Lash Cluster - 12mm

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £22.00
  • Sweed Lydia Millen Lip Liner - Rose Thorn 1.07g

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £23.00
  • Sweed Lydia Millen Lip Liner - Rose Petal 1.07g

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £23.00
  • Sweed Powder Brush

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £38.00
  • Sweed Lydia Millen Le Lipstick - Wild Rose 2.5g

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £26.00
  • Sweed Satin Kohl Eyeliner 2.26g (Various Shades)

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.38 Stars 13 Reviews
    £19.00
  • Sweed Miracle Powder 7g (Various Shades)

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.33 Stars 12 Reviews
    £38.00
  • Sweed Cluster 3D - Medium

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    5.0 Stars 1 Reviews
    £22.00
  • Sweed Cluster 3D - Long

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    3.0 Stars 1 Reviews
    £22.00
  • Sweed Air Blush Cream 5g (Various Shades)

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.5 Stars 6 Reviews
    £28.00
  • Sweed Brow Pencil 4g (Various Shades)

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    3.75 Stars 4 Reviews
    £23.00
  • Sweed Le Lipstick 2.5g (Various Shades)

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.79 Stars 14 Reviews
    £22.00
  • Sweed No Lash Cluster - 10mm

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £22.00
  • Sweed No Lash Cluster - 8mm

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    5.0 Stars 1 Reviews
    £22.00
  • Sweed Lash Serum 5ml

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.29 Stars 14 Reviews
    £65.00
  • Sweed No Lash Cluster - 6mm

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £22.00
  • Sweed Adhesive for Strip - Clear/White

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    4.0 Stars 9 Reviews
    £10.00
  • Sweed Tweezers

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £19.00
  • Sweed Angled Blush Brush

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £32.00
  • Sweed Pen Sharpener

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    5.0 Stars 8 Reviews
    £7.00
  • Sweed Scissors

    The Summer Lovers Goody Bag (Worth Over £290)
    The Summer Lovers Goody Bag (Worth Over £290)

    FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND

    FREE Summer Lovers Goody Bag with orders over £175. Gift will automatically apply to qualifying orders at checkout. Can't be used in conjunction with any other offers or promotions. Valid for a limited time only, while stocks last.
    SHOP NOW
    £19.00

DISCOVER SWEED

Dreaming up an assortment of high performing cosmetics that fit seamlessly into everybody’s routine, Sweed has everything you need to create the signature no-make up make up look. Founded by renowned make up artist Gabriella Elio, Sweed is based on the minimalist and natural approach to beauty seen in the Scandi country. From its coveted (and MUA approved) Lash Lift Mascara to its array of delicate, eye-enhancing lash extensions, the brand has a range of make up bag must-haves that are effortless and easy to use.


MEET SWEED’S FOUNDER

Having fallen in love with the way her mother would apply her make up when she was a child, Gabriella Elio became fascinated with the mystery and magic behind cosmetics. Through working as a professional MUA, the idea to create her own brand began when she noticed a gap in the market for false lashes that were soft, delicate and natural. Looking to create her own, she began Sweed initially with an array of falsies, before venturing into eye and complexion enhancing formulas and tools.


SWEED’S BESTSELLERS

An icon in its own right, Sweed’s Lash Lift Mascara is a staple in many MUA kits. With a wand that mimics a wide-tooth comb in a tiny, skinny version, this mascara glides over lashes lifting and separating hairs from root to tip. Powerfully pigmented and able to easily reach your lash line, it encourages your eyes to go from zero to hero in one coat. Or, for those that prefer a helping hand in the lash department, the No Lash-Lash Set features ultra-delicate cluster lashes for a fluttery, natural looking finish. Created in collaboration with Nikki Makeup, each of the four designs were made to fulfil every need in Nikki’s personal and professional kit. The set includes four varying sizes to add discreet volume and longer lengths.