ROSE INC

With over 20 years of experience in the beauty industry, Rosie Huntington-Whiteley discovered there is a clear gap in the market for products that boost powerful pigments while looking after your skin and the planet. Cue: Rose Inc. Teaming up with biotech company Amyris, the brand takes a dual approach to cosmetics – delivering instant results with long-lasting complexion benefits. Rose Inc’s line-up includes everything from blushers and mascaras to eye creams and brightening serums.

MEET THE FOUNDERS:

Model-turned-beauty-entrepreneur Rosie Huntington-Whiteley adds Chief Creative Officer to her CV with the creation of her new brand Rose Inc. After two decades of working on editorial setswith professionalmake up artists, the creative polymath began to discover what people want from their cosmetic formulas. With that in mind, Rosie Huntington-Whiteley joined forces with Amyris to fuse innovative ingredients and create planet-positive solutions that are high performing and non-comedogenic.

Biotech company, Amyris is renowned globally as the world leading manufacturer of sustainable ingredients that are made with synthetic biology and conscious chemistry.

ROSE INC’S COMMITMENT TO THE PLANET

Understanding time is a luxury, Rose Inc prides itself on products that provide instant results with ease. Dreaming up multitasking make up and skin care heroes, the brand not only frees up space on your shelves but in our landfills too. How? By utilising recycled and recyclable materials that reduce the emissions of CO2 levels emitted into our environment.