ROSE INC

The brainchild of Rosie Huntington-Whiteley and biotech company Amyris, Rose Inc dreams up a dual approach to beauty. Fusing bioengineered botanicals with active ingredients, the brand’s carefully curated collection of make up and skin care boosts radiant results with long-lasting benefits. Discover everything from flushed pink blushers and neutral lip colours to clarifying cleansers and dew-drenching moisturisers

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ROSE INC BESTSELLERS

ROSE INC Skin Enhance Luminous Tinted Serum 30ml (Various Shades)

£20 OFF EVERY £100

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4.38 Stars 16 Reviews
£39.00

ROSE INC Softlight Skin-Smoothing Liquid Foundation 30ml (Various Shades)

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4.14 Stars 7 Reviews
£42.00

ROSE INC Softlight Luminous Hydrating Concealer 10.8ml (Various Shades)

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4.6 Stars 5 Reviews
£24.00

ROSE INC Lip Cream Weightless Matte Color 3.2ml (Various Shades)

£20 OFF EVERY £100

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4.0 Stars 5 Reviews
£24.00

ROSE INC Blush and Cheek 4.5g (Various Shades)

£20 OFF EVERY £100

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4.71 Stars 31 Reviews
£25.00

ROSE INC Highlighter Brush

£20 OFF EVERY £100

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£21.00

ROSE INC Satin Lipstick 4g (Various Shades)

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4.5 Stars 16 Reviews
£22.00

ROSE INC Solar Infusion Soft-Focus Cream Bronzer 15ml (Various Shades)

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3.0 Stars 2 Reviews
£28.00

ROSE INC Blush Brush

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4.88 Stars 8 Reviews
£22.00

ROSE INC Full Size Ultra-Black Lash Lift Serum Mascara 10.7ml

£20 OFF EVERY £100

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4.8 Stars 5 Reviews
£22.00

ROSE INC Number 8 Dual-Ended Eyeshadow Brush

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£22.00

ROSE INC Number 7 Fan Eyeshadow Brush

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£21.00

ROSE INC Lip Treatment Balm 15g

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3.5 Stars 2 Reviews
£20.00

ROSE INC Solar Radiance Hydrating Cream Highlighter 5ml (Various Shades)

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5.0 Stars 1 Reviews
£24.00

ROSE INC Eyeshadow Shimmer Duo 2.92g (Various Shades)

£20 OFF EVERY £100

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£24.00

ROSE INC Brow Renew Enriched Eyebrow Shaping Gel 6.4ml (Various Shades)

£20 OFF EVERY £100

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2.0 Stars 2 Reviews
£19.50

ROSE INC Foundation Brush

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5.0 Stars 2 Reviews
£28.00

ROSE INC Travel Size Ultra-Black Lash Lift Serum Mascara 4.6ml

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3.0 Stars 2 Reviews
£12.00

DISCOVER ROSE INC

With over 20 years of experience in the beauty industry, Rosie Huntington-Whiteley discovered there is a clear gap in the market for products that boost powerful pigments while looking after your skin and the planet. Cue: Rose Inc. Teaming up with biotech company Amyris, the brand takes a dual approach to cosmetics – delivering instant results with long-lasting complexion benefits. Rose Inc’s line-up includes everything from blushers and mascaras to eye creams and brightening serums.

MEET THE FOUNDERS:

Model-turned-beauty-entrepreneur Rosie Huntington-Whiteley adds Chief Creative Officer to her CV with the creation of her new brand Rose Inc. After two decades of working on editorial setswith professionalmake up artists, the creative polymath began to discover what people want from their cosmetic formulas. With that in mind, Rosie Huntington-Whiteley joined forces with Amyris to fuse innovative ingredients and create planet-positive solutions that are high performing and non-comedogenic.

Biotech company, Amyris is renowned globally as the world leading manufacturer of sustainable ingredients that are made with synthetic biology and conscious chemistry.

ROSE INC’S COMMITMENT TO THE PLANET

Understanding time is a luxury, Rose Inc prides itself on products that provide instant results with ease. Dreaming up multitasking make up and skin care heroes, the brand not only frees up space on your shelves but in our landfills too. How? By utilising recycled and recyclable materials that reduce the emissions of CO2 levels emitted into our environment.