LIVING PROOF

Powered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspective, the brand cuts out the unnecessary and focuses on what's actually needed; high-quality ingredients that nourish and protect all hair types, at any age.

SHOP ALL LIVING PROOF

LIVING PROOF BESTSELLERS

Living Proof Triple Bond Complex 45ml

Living Proof Scalp Care Massager
Living Proof Scalp Care Massager

FREE GIFT

Get a FREE Scalp Care Massager With Any £60 Spend on Living Proof. Only while stocks last.
SHOP NOW
4.44 Stars 117 Reviews
£42.00

Living Proof Perfect Hair Day (PhD) Dry Shampoo 198ml

Living Proof Scalp Care Massager
Living Proof Scalp Care Massager

FREE GIFT

Get a FREE Scalp Care Massager With Any £60 Spend on Living Proof. Only while stocks last.
SHOP NOW
4.58 Stars 189 Reviews
£25.00

Living Proof Perfect Hair Day (PhD) Advanced Clean Dry Shampoo 198ml

Living Proof Scalp Care Massager
Living Proof Scalp Care Massager

FREE GIFT

Get a FREE Scalp Care Massager With Any £60 Spend on Living Proof. Only while stocks last.
SHOP NOW
4.59 Stars 177 Reviews
£27.00

Living Proof Full Dry Volume & Texture Spray 238ml

Living Proof Scalp Care Massager
Living Proof Scalp Care Massager

FREE GIFT

Get a FREE Scalp Care Massager With Any £60 Spend on Living Proof. Only while stocks last.
SHOP NOW
4.45 Stars 53 Reviews
£31.00

Living Proof Full Shampoo 236ml

Living Proof Scalp Care Massager
Living Proof Scalp Care Massager

FREE GIFT

Get a FREE Scalp Care Massager With Any £60 Spend on Living Proof. Only while stocks last.
SHOP NOW
4.44 Stars 27 Reviews
£29.00

Living Proof Full Conditioner 236ml

Living Proof Scalp Care Massager
Living Proof Scalp Care Massager

FREE GIFT

Get a FREE Scalp Care Massager With Any £60 Spend on Living Proof. Only while stocks last.
SHOP NOW
4.53 Stars 17 Reviews
£29.00
SHOP LIVING PROOF BY COLLECTION

DISCOVER LIVING PROOF

Rooted in innovation, Living Proof started its own hair care revolution by dreaming up a line of products that are silicone-free with patented technology driven by MIT. Winning more than 150 awards for its forward-thinking formulas and success in reshaping the hair care industry, the brand continues to break through stereotypical standards to boost smoother, stronger and shiner strands. Including a vast selection of shampoos, conditioners, serums and treatments to conquer your conundrums, Living Proof is the future of hair repair.

THE STORY BEHIND THE SCIENCE

Innovating through invention and ingenuity, Living Proof thoroughly studies the structure of strands to get to the root of all hair concerns. Rather than following trends, the brand develops break-through technology that are bioengineered by fusing natural and synthetic ingredients to ensure maximum effects.

PASSING THE LIVING PROOF TEST

Priding itself on its rigorous testing, Living Proof’s products strictly follow scientific methods that are thoughtfully designed to create unbiased results. As its scientists hold each formula to the strictest of standards, each and every hair care hero undergoes various tests including Tensile Strength, Differential Scanning Calorimetry and SEM.

THE TRIPLE BOND COMPLEX

A bestseller and the ultimate hair care hero, Living Proof’s Triple Bond Complex undoes the damage that’s already done. Clinically proven to rebuild the structure of your strands, the hair strengthener blends lipids and peptides to deeply nourish and help defend against UV and thermal heat. What’s more, soothing your hair’s fibres, the treatment softens and shines, making every day a good hair day.