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Eager to cut through the industry noise with their plain-speaking products, Indeed Labs were one of the first to democratise proven, results-driven actives and make clearer, healthier skin more accessible. Tired of exaggerated claims, the brand’s founder – Dimitra Davidson – wanted to formulate products that targeted common concerns with affordable price tags, starting with the pioneering, multi-award-winning Nanoblur – the first of a flurry of skin-blurring products – and spawning a suite of advanced formulations to tackle your big beauty bugbears.

Indeed Labs

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