Born out of frustration towards the lack of curl-friendly hair care in the industry, Michele Scott-Lynch - Bouclème’s Founder and CEO – set out to design a range that delivers healthy, frizz-free curls using all-natural ingredients. Swearing off the sulphate and silicone-based formulas that do nothing for curls’ definition or health, Bouclème is home to intensely replenishing products that penetrate hair to condition your coils, ringlets or kinks. With specific formulas to care for your curls (be them loose, medium or tight!), trust their simple 3-step system of cleansing, conditioning and defining to give your curls the love they deserve. What’s more, this fully recyclable range is cruelty-free and uses fully biodegradable ingredients that are fair trade wherever possible.