THE NEW BRANDS TO HAVE ON YOUR RADAR
From Korean Beauty secrets to results-driven Swiss skincare, revamp your routine with the latest arrivals creating a buzz.
FENTY HAIR
Unlock your curl power with Fenty Hair’s targeted treatments for curly and coily hair textures. Irresistibly scented with coconut, amber and freesia, each smoothing and strengthening formula works to condition, define and envelop your senses with mood-boosting fragrance. We spoke to Dana Cole – Fenty Hair's Associate Product Education Manager – about the collection, and how to recover curls’ ‘spring’ in the dark depths of winter...
Cult Beauty: We know that textured hair has unique needs – can you talk us through them, and share how Fenty Hair fulfils them?
Fenty Hair: “Textured hair needs moisture to thrive and is more prone to dryness and breakage. Each Fenty Hair product is designed to work with textured hair – not override it – focusing on strengthening, repairing and nourishing with our proprietary Replicore-5: our unique, clinically tested complex, developed to strengthen, repair and protect.”
CB: It’s cold and drizzly out there – what's the best way to ward against frizz when the weather’s against you?
FH: “The key is layering moisture and sealing it in. Start with The Water Boi Reparative Leave-In Detangling Conditioner to replenish hydration, then follow with The Homecurl Curl Defining Cream to define curls and help lock in moisture. The Richer One Moisture Repair Deep Conditioner is also a great product for boosting hydration – it can be used as a daily conditioner or a mask to replenish, depending on your hair’s needs. For an added layer of protection, The Comeback Kid Instant Damage Repair Treatment helps to fortify hair from within, penetrating deep into the cortex to support damaged keratin structures. Well-hydrated hair is far more resistant to frizz – whatever the weather forecast says!”
CB: And if you could only choose one thing, what’s the non-negotiable that everyone with curls or coils should have in their routine?
FH: “A consistent, moisture-first routine: hydration is the foundation of healthy curls and coils – everything else builds from there. If there’s one non-negotiable, it’s having a reliable hydrating step, like The Water Boi Reparative Leave-In Detangling Conditioner Spray, in your routine. Used alone or layered with styling products (such as The Homecurl Curl Defining Cream), it helps to keep hair soft, manageable and primed for definition.”
£29.00
£32.00
£19.00
£29.00
£15.00
£26.00
SULWHASOO
A fusion of tradition and the latest innovation, Sulwhasoo is Korea’s name-to-know. Harnessing the time-defying properties of ginseng, the range is trusted to promote resilience and radiance at every life-stage, for skin that looks lit from within.
Translating to “plum blossom in snow”, the name reflects the brand’s belief that beauty should flourish – even in the harshest conditions. Developed to bolster barrier function, support skin’s resilience and enhance its natural ability to self-revitalise, fall for the iconic First Care Activating Serum IV – powered by the brand’s proprietary JAUM Activator, enriched with five Korean herbs – to enhance circulation and quickly recapture your radiance. Or try the Concentrated Ginseng Renewing Cream – laced with a cocktail of ginseng berry extract and ginseng root – to deliver a dose of hydration while tackling lost elasticity, fine lines and wrinkles for smooth, luminous skin.
£220.00
£77.00
£36.00
£90.00
£10.00
MOUSSSE
Designed for city dwellers, Moussse is a streamlined collection – just three simple, supercharged steps – developed by Swiss pioneers to support skin’s defences. Having witnessed the toll that relentless exposure to pollution, UV radiation, smoke and stress took on her skin, the brand’s co-founder, Hélène, collaborated with Daniel to develop the ‘ultimate biotech skin barrier care for urban life’ - and Moussse is the result.
The brand’s pared-back aesthetic belies the complexity of the formulations: each powered by leading research and the proprietary MoussseShield Complex, to promote a healthy barrier and protect from dehydration, inflammation, sensitivity and premature ageing – all the sorry side-effects of busy city lives. The Dream Peptide Serum is a stand-out: a potent blend of peptides, hydaluronic acid and amino acids that mimic skin’s natural moisturising factors for lasting hydration and barrier support.
£110.00
£38.00
£85.00
VT COSMETICS
Our hottest South Korean import, VT Cosmetics harnesses the combined powers of soothing centella asiatica and its unique ‘Reedle Shot’ delivery system to revolutionise your ritual. Mimicking the benefits of microneedling, these pioneering serums, masks and treatments are powered by proprietary Cica Reedle Technology – with 95,000ppm micro-sized needle particles – which create tiny channels to optimise absorption of the actives.
Bestsellers include the signature Reedle Shot 100 – a micro-needle essence developed to unify texture and reduce the visibility of enlarged pores – and the Cica Daily Soothing Mask with its nourishing cica-derived cicalio, cicahyalon and a triple hyaluronic acid complex to cool, quench and counteract redness so skin looks refreshed with a radiant glow.
£17.00
£25.00
£4.50
£34.00
£3.00
CHLOÉ
Esteemed French fashion house, Chloé, is synonymous with free-spirited femininity, and their fine fragrance range - Chloé Atelier des Fleurs – celebrates the unknown facets of well-known florals. Beautifully bottled, each Eau de Parfum tells a story through scent – whisking the wearer from sun-soaked orange groves to fields of fragrant lavender.
A beautiful addition to your perfumery wardrobe, there’s a spectrum of scents to fall head-over-heels for. Maybe the cedarwood notes of Cedrus Eau de Parfum will capture your imagination – a vibrant, woody fragrance with a blend of smoky, fresh and crisp balsamic notes? Or perhaps you’re drawn to Jasminum Sambac, with its notes of jasmine, gardenia leaf and hedione above a mellow base of vetiver, ambrox and musk?
£5.00
£231.00
£231.00
£231.00
£231.00
MEDICUBE
Straddling skincare and cutting-edge tech, Medicube is reinventing rituals with viral collagen-rich wrapping masks and transformative devices. Hailing from Seoul, the heart of beauty innovation, this brand is earning accolades (and dominating TikTok) with its targeted solutions to your common skin concerns.
A peel-off overnight mask enriched with collagen to support skin’s elasticity while delivering a shot of hydration to leave your complexion plump, dewy and radiant, the world is obsessed with the Collagen Night Wrapping Mask. While the Age-R Booster Pro Ex combines pioneering time-defying tech – microcurrent, EMS, LED and sonic vibration – to promote skin’s strength, resilience and luminosity. With four treatment modes, regular use helps to visibly smooth, lift and enhance the efficacy of your skincare.
£24.00
£26.00
£26.00
£289.00
£26.00
£26.00
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...
