101 GUIDE TO ERE PEREZ
Discover the inspiring journey behind Ere Perez, a clean beauty brand that blends heritage, innovation and sustainability into every product.
Founded by Ere Perez herself, whose Mexican roots and deep connection to nature have shaped the brand’s unique approach to beauty, this namesake champions high-performance, skin-loving formulas crafted with conscious care for both people and the planet.
In this exclusive article, we caught up with Ere Perez to dive deep into her brand’s mission, the magic behind her hero ingredients and her expert tips for creating a clean, effective beauty routine — proving that less truly is more when it comes to nurturing your natural glow.
IN THIS ARTICLE:
- The Story Of Ere Perez
- Ere Perez’s Main Mission
- How Does Ere Perez Create Her Collections
- What Hero Ingredients Does Ere Perez Use
- How Does Ere Perez’s Create Clean Beauty For The People And Planet
- Ere Perez’s Top Tips For Creating A Clean Beauty Routine
- Ere Perez’s Bestsellers
- What’s Next For Ere Perez
THE STORY OF ERE PEREZ
The story of Ere Perez began back in 2002, when its eponymous founder and husband moved from Mexico to Australia. Rooted in Mexican heritage, a degree in nutrition and surrounded by a family tradition of natural therapies and healing, Ere Perez has always been drawn to the power of plants and how nature can support one’s wellbeing.
“When I couldn’t find a mascara gentle enough for my sensitive eyes, I decided to make it myself – which we now call the Natural Almond Mascara. This is a clean, nourishing formula that’s still the same today. From that one product, everything grew naturally, driven by a belief that beauty should be clean, conscious and inclusivity” says Ere.
ERE PEREZ’S MAIN MISSION
Built on the belief that ‘less is beautiful’, the brand’s main mission is to dream up thoughtful formulas that are multitasking, utilise skin-loving ingredients and practice sustainable choices. “We simplify beauty without compromise. We’re all about high-performance essentials powered by nature and science, designed to enhance your skin, respecting both the people and planet.”
Fusing Australia’s laid-back, abundant nature and eco lifestyle with Mexico’s rich, vibrant culture, Ere Perez’s hybrid heroes not only add colour to your beauty routine but nurture and revitalise your skin too. “I bring a love of colour, bold botanical ingredients and holistic beauty rituals passed down from my grandparents into everything I do. Then I marry this with Australia’s deep respect for nature and commitment to sustainability and wellbeing. This fusion creates a unique and meaningful experience for our community – one that celebrates heritage, harmony, and conscious living. I believe in the individual choices for the collective good.”
HOW DOES ERE PEREZ CREATE HER COLLECTIONS
Respecting that our skin is our largest organ, and it deserves daily care, Ere Perez creates products that enhance natural beauty while deeply nourishing the skin. “For me, make up with skin care benefits is about respecting the skin, prioritising wellbeing and making beauty a more conscious, sustainable part of everyday life.”
“At Ere Perez, innovation begins with intention. We blend high-performance botanicals with cutting-edge green science to create formulas that deliver real results, without compromising on skin health or the planet. Our products stand out for their simplicity, effectiveness and sensitivity-friendly formulations. From multitasking pigments powered by plants to skin care that supports your skin barrier, our range is designed to work with your body, not against it. We are beauty made better.”
WHAT HERO INGREDIENTS DOES ERE PEREZ USE
At Ere Perez each ingredient is carefully selected for its performance, its roots in nature and wellbeing and the brilliance of botanical science. “Take our natural mascaras – powered by avocado oil to condition and nourish lashes. Or our cult-favourite Carrot Colour Pots, enriched with carrot oil to help rejuvenate and revitalise the skin. Our vibrant Beetroot Cheek & Lip Tints get their gorgeous pigment and antioxidant boost from skin-loving beetroots”. Wherever possible, the brand chooses vitamin-rich, natural ingredients over synthetic chemicals – making its formulas ideal for all skin types even the most sensitive.
HOW DOES ERE PEREZ CREATE CLEAN BEAUTY FOR THE PEOPLE AND PLANET
“For us clean beauty isn’t just a trend, we are beyond clean”. From the ingredients selected, to the way its products are packaged, the brand proudly respects both the people and planet. “We choose botanical actives that are not only kind to skin but sourced responsibly. We’re committed to reducing waste through thoughtful design, refillable options, and materials that tread lightly on the Earth.”
ERE PEREZ’S TOP TIPS FOR CREATING A CLEAN BEAUTY ROUTINE
Believing that clean beauty is more about what’s thoughtfully put in, and how it makes you feel, rather than what’s left out, Ere Perez shares her top tips for ensuring a clean beauty regime Mother Nature would be proud of.
Start with intention but go slow. Switching to clean beauty doesn’t have to happen overnight.
Choose only what you need, by focusing on multitasking products that nourish your skin and streamline your routine. Less clutter, more impact.
Replace products as you go, consciously and sustainably. Look for natural, recognisable ingredients, avoiding harsh chemicals or synthetic fragrances, especially if you have sensitive skin. At Ere Perez, we believe clean beauty is about more than what’s left out—it’s about what’s thoughtfully put in, and how it makes you feel.
ERE PEREZ’S BESTSELLERS
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WHAT’S NEXT FOR ERE PEREZ
“We're proud to be part of Seabin, an ocean clean-up initiative helping to remove plastic from our waters, because caring for people and the planet goes hand in hand. With that we will continue to push the boundaries of clean beauty. Continue to pursue beauty made better, with formulas that are even more sustainable, effective, and inclusive. Oh, and a little exclusive for you... We have new shades in our bestselling make up products, which I can’t wait to show you!” concludes Ere.
Watch this space!
SHOP ALL ERE PEREZ
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
