Whether you’re wholeheartedly dedicated to one fragrance or you’re just starting out on your olfactive journey, most of us will have (or find) that one scent that we feel defines our character, personality, or even a moment in time.
Talking of bottling a specific moment, Maison Margiela Perfume has truly adopted this concept with the iconic REPLICA series – a collection of fragrances which makes moments and memories wearable. Boasting scents for not only your skin and senses but also your space (yes, you can now unwind with your signature scent filling the room), this line up is brimming with nostalgia. Are you ready to take a long walk down memory lane?
THE STORY BEHIND MAISON MARGIELA
But first – let’s go back to the very beginning. Maison Margiela (formerly known as Maison Martin Margiela) started as a French luxury fashion house founded by Martin Margiela and his business partner Jenny Meirens in the late 80s. Headquartered in Paris, it’s famed for its unconventional approach that questions every tenet of fashion (think luxury designs with a deconstructed finish – AKA exposed seams and raw materials).
Yet, what makes this brand so successful is not only the quality of the pieces, but the anonymity of Maison himself. That’s right; there’s very few in the industry who actually know who he is since there are no verified photographs of the man himself. Some argue it is a publicity stunt, but the designer rebuts it as a reaction to an overly commercialised fashion industry and a genuine attempt to return to the focus on artistry itself.
MAISON MARGIELA FRAGRANCE
And, speaking of this artistry, Maison Margiela then launched his fragrances in accordance with the poetic and philosophical principles at the core of the house. With his first fragrance ‘Untitled’ launching in 2010, Maison Margiela Perfume has since spawned a swathe of genderless perfumes, bath and body and home scents that distil the evocations, feelings and sensations that course through the designs of Margiela himself. Yet, it was in 2012 when the bestselling series REPLICA was created – a selection of scents that recollect specific points in time, making each one personable as it resonates with imagination.
Now, with the festive season upon us, what better way to spoil a special someone than with a fragrance that will unlock their favourite memory? Read on to find out what sets are guaranteed to put a smile on their (and your) face – ‘tis the season to be jolly, after all…