Underneath the wigs, between the braids and during the hiatus from high-tension hairstyles, more often than not, our natural hair gets pushed to the bottom of the manetenance list. That was until now. Here to prioritise all coils and curls, Melanin Haircare has just landed on our virtual shelves with a full-bodied routine, starring bounce-reviving shampoos, nourishing leave-in conditioners and so much more…
So, who is Melanin Haircare?
Evolving from at-home remedies and DIY concoctions to trusted tubs and beloved bottles sold worldwide, sisters Whitney and Taffeta White dreamt up Melanin Haircare. Inspired by their childhood memories spent in the salon and the desire for a routine filled with all-natural, non-toxic ingredients, its it’s the brand’s debut formulas work to nourish, hydrate, protect and enhance 3A-4C textures. More than just a natural hair movement, Melanin Haircare reimagines the sometimes-loathsome wash day ritual by encouraging one-on-one time with your strands in the most luxurious way.
Melanin Haircare’s Best Products
Gone are the days of achy arms and sore backs all in the name of a clean scalp. Cue: The African Black Soap Reviving Shampoo. Getting to the root of your build-up with a nourishing blend of cocoa, shea butter, pro-vitamin B5 (elevated by a refreshing surge thanks to tea tree), peppermint and turmeric root extracts, this restorative cleanser clarifies hair weighed down by left-over product, dirt and excess oils. Boasting a golden-brown, syrup-esque consistency that instantly forms a non-drying lather, the shampoo treats your tresses to a salon-worthy revival… without the added price!
On damp hair, follow with the Multi-Use Softening Leave-In Conditioner to seal in heaps of hydration with just one pump. Made to go above and beyond your moisturiser, deep conditioner and detangler alike, this strand-strengthening formula supports your coils with wheat amino acids, bamboo extract and pro-vitamin B5.
Boasting all the shine minus the grease, the Multi-Use Pure Blend Oil seeps into your scalp with a soothing feel. Enriched with — deep breath — baobab, argan, sweet almond, jojoba and sage oils, this fast-absorbing vegan blend is the all-in-one oil your hair has been waiting for. Feeling lazy? Take the mess out of your mane-tra thanks to its hassle-free pipette applicator.
For curls that can’t resist a game of hide and seek — insert eye-roll emoji — reach for the Twist-Elongating Styling Cream and reveal a bounce that can’t be ignored. Whipped to an airy, lightweight texture, this lock-defining lotion features not one but five butters that work even better together – we’re talking shea, mango, kokum, cocoa and cupuaçu. Re-awakening sleepy curls, this ultra-hydrating cream generously coats hair, leaving lasting, defined results.
TRIED AND TESTED
Want to know my thoughts after my first use? In a word: wow! All winners in my eyes, but the front runner for me has to be the African Black Soap Reviving Shampoo. With my natural hair sitting on the drier side of the spectrum, a mira-curl worker like this is just what my wash day routine has been crying out for.