Celebrating 14 years of Cult Beauty

Dim the lights and cue the cheesy ‘Happy Birthday’ music because it’s our 14th birthday!

We can hardly believe it but this month marks 14 years of Cult Beauty — where has the time gone?! We’ve spent the last 14 revolutions around the sun diligently bringing together the best of beauty, from championing skindie brands to being the first to bring household names to the fore. Not to mention engaging with a growing community of beauty obsessives. So, what better way to celebrate our special day than by casting a spotlight on the 14 brands that have seen us through the years: the undeniably brilliant names that have injected joy and make up marvels into our lives; 14 brands with staples we can’t live without; 14 brands that continue to excite and innovate — some of whom have been with us since the beginning — alongside their must-haves that have stood the test of time. But enough sentimentality because with our fingers firmly on the pulse of beauty trends, we’re just getting started! 

See for yourself the kind of Cult discoveries that have been going strong for 14 years and more to come…

1. 

   Milk Makeup

   Oh milk, oh my — we could gush about this NYC-based brand all.day.long. Loved for their hardworking formulas (hello, {Hydro Grip Primer}), each must-have boasts 100% vegan and skin-benefiting formulas that we can’t get enough of. With Milk Makeup, a bronzer doesn’t simply add warmth, it adds sun-kissed luminosity; a blusher doesn’t just apply a flush of colour, it lends a dewy glow via hydrating skin care; a primer doesn’t just— well, you get the idea.

   Buy now with free delivery

2. 

   Glow Recipe

   We’ve been obsessed with this K-Beauty brand since its inception for bestowing the ultimate dewy skin glow to our complexions. From the must-have Niacinamide Dew Drops to new innovations like the {Watermelon Glow PHA + BHA Pore-Tight Toner}, we have been firm believers in their hero (and yummy) ingredient, watermelon. For most, getting ahold of Glow Recipe exclusively through Cult Beauty is their first foray into the world of K-Beauty (read: glassy skin) and we wouldn’t have it any other way.

   Buy now with free delivery

3. 

   Youth To The People

   Known for their superfood-powered skin care, the eco-conscious brand Youth To The People has won over skin care aficionados (including us!) with nutrient-dense, leafy-green formulas. Case in point: the Superfood Cleanser packed chock full of vitamins E, C and K — making this antioxidant-rich smoothie a huge slurp of the good stuff for your face. We couldn’t be more thrilled to be an exclusive stockist and their minimally-chic glass bottles are the ultimate addition to our #shelfie-worthy collection. 

   Buy now with free delivery

4. 

   NARS

   It’s no secret that we’re huge fans of this Cult-classic brand. It is, after all, our Brand of the Month for a reason. A household name like no other, their bestselling {‘Orgasm’ blush} (and subsequent ‘Orgasm’ releases… see what we did there?) has been a staple in our routines for years, thanks to its shimmery peachy-pink shade, high colour pay-off and always-flattering finish.

   Buy now with free delivery

5. 

   Alpha-H

   Hailing from Australia’s Gold Coast, Alpha-H’s range of radiance-boosting, skin-renewing formulas have been transformative for all, but especially, blemish-prone complexions. Time and time again, we come back to their multiple award-winning Liquid Gold with 5% Glycolic Acid to revitalise and add lustre to dull skin overnight — a feat we couldn’t possibly turn down.

   Buy now with free delivery

6. 

   The Inkey List

   One of our most exciting, affordable beauty brands to date, The Inkey List took the skin care world by storm with their straightforward approach. Doing exactly what it says on their stark, black and white packaging, we love their science-backed formulas and ethos of education that puts the knowledge in your hands, so you can curate the perfect routine.

   Buy now with free delivery

7. 

   Tower 28 Beauty

   Making its way from across the pond, this California-based brand won our hearts with their fun sensibility and skin-loving, creamy, vegan make up.  You can bet we’ve gone through empty after empty of the {lip jelly range} and their tinted balm that bestows a luminous, sun-kissed glow.

   Buy now with free delivery

8. 

   Virtue

   Powered by Alpha Keratin 60ku, Virtue have built a game-changing range of hair care heroes centred around this transformative protein that binds and fills in areas of damage. Whether you’ve taken too much box dye to your strands or have straightened them to within an inch of their lives,  we’ve long counted on Virtue to repair and nurse our hair back to health.

   Buy now with free delivery

9. 

   Makeup By Mario

   One the most influential and masterful MUAs around, it’s safe to say we were giddy with excitement when we launched Mario’s soft-glam, artistic creations to Cult Beauty. Boasting luxurious formulas with high-quality ingredients, Makeup By Mario’s collection of phenomenal palettes and next-level brushes brings out the inner artist in us all! Finally, we can recreate his impressive, red carpet-worthy looks at prices that won’t break the bank.

   Buy now with free delivery

10. 

    Biossance

    We never thought we could love squalane more than we already do but Biossance has proved us wrong. Infusing sustainably-sourced squalane into every skin saviour, Biossance’s range of rich creams and {luxe serums} boost elasticity, repair skin and retain mountains of moisture. When we need to strengthen our skin barrier or envelop our skin in a veil of gentle ingredients, we know exactly who to turn to.

    Buy now with free delivery

11. 

    Huda Beauty

    Huda Kattan, the undisputed queen of the global beauty scene, can do no wrong when it comes to creating the most sought-after make up in every department: luxe liquid lipsticks, phenomenal palettes, {filter-effect foundations}… the list goes on and on. Don’t quote us on this but we’re proud to say that we were one of the first to bring Huda Beauty’s incredible innovations outside of the Middle East.

    Buy now with free delivery

12. 

    The Nue Co.

    Reminding us that taking care of our health from the inside out is just as important (if not more!) as our lotions and potions, The Nue Co. delivers super supplements across hair care, skin care and gut health. Science-led and sustainably-minded, the Nue Co. undoubtedly give traditional supplements a very chic, visual upgrade with results we’ve experienced first-hand.

    Buy now with free delivery

13. 

    Saie

    When we discovered the secret to barely-there, “no make up” make up, we just had to share. Dearly beloved for marrying made-to-melt textures with wearable shades, Saie knows exactly how to achieve a radiant, natural-looking complexion without a trace of a cakey finish — and with an eco-friendly ethos imbued in every find, not only does your make up look clean but is clean, too.

    Buy now with free delivery

14. 

    Anastasia Beverly Hills

    Brow Wiz — ‘nuff said. We remember when the Cara Delevigne craze was gaining momentum, big brows were blowing up and Anastasia Beverly Hills was there to lead the way. Trailblazing to the top with everything from pencils that draw the finest, hair-like strokes to {highly-pigmented pomades} and {brows-that-don’t-budge wax}, we have no doubt that one of their trusted heroes has graced your brows at some point in time.

    Buy now with free delivery