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A 101 GUIDE TO ghd

Cult Beauty
Writer and expert2 years ago
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a collection of ghd products

The absolute gold standard of {hair care}, ghd has a worldwide reputation as one of the best and most trusted hair brands. Standing for “good hair day”, and ensuring every single day is just that, {ghd} was established in 2001 by three enthusiastic hairdressers from Yorkshire. They wanted to bring the salon experience to people’s homes, and boy did they do that.

With an extensive range now featuring world-class hair straighteners, hair dryers, curlers, brushes and more, they’ve established themselves as the go-to brand for {hair tools}. Is there anything this brand can do wrong?

Keep scrolling for our pick of the best ghd products, plus expert styling tips from Cult Concierge expert {Grace}. Enjoy!



The most iconic jewel in ghd’s crown is, without a doubt, their utterly amazing {hair straighteners}. As most hairdressers’ port of call for poker-straight locks, they’re trusted, salon-approved and never miss the mark. Here are a few of our faves:


{ghd Original - Hair Straightener}

Sleek and straight hair can be yours, no matter your hair texture, with ghd’s Original Hair Straighteners. Though that’s not all! You can also use them to create curls or beachy waves that’ll turn heads day after day after day. With enhanced ceramic heat technology and snag-free plates, styling your hair has never been easier.

{ghd Platinum+ Black Straighteners}

 If you’re looking for a quick hair pick-me-up, ghd’s Platinum+ Black Straighteners won’t let you down! Available in black, white and pastel blue, pick a colour that’ll enhance your air care collection best! The Platinum Plus styler has been designed with super smart technology that actually recognises your hair thickness and adjusts its heat to account for this for ultimate personalised styling!

{ghd Max Styler Straightener}

 Curl, straighten or create loose waves with the ghd Max Styler Straightener, for an instant hair revival. With broad two-inch plates, it’s perfect for styling long, curly or thick hair types. Max size, max quality, max ease – and max approval from us!



Is your hair on the finer side? Since there’s less of your locks, your hair is much quicker and easier to style than thick hair—yay! Here are some of the best tools for the job:


{ghd Platinum+ Black Straighteners}

 This smart, personalised styler recognises your hair thickness and styling speed to ensure perfect heat at all times, which means you won’t frazzle for fine tresses!

{ghd Original - Hair Straightener}

 If it ‘aint broke, don’t fix it… We’re thrilled that ghd still gives us the chance to get our hands on the OG Hair Straightener (albeit a new and improved version), and it’s a godsend for every hair type!

{ghd Mini Styler}

 Ghd’s Mini Styler has all the features of the original styler that we know and love about the Original styler, but with narrower half-inch plates, making it perfect for fine or short hair.

dark skinned model using the max ghd styler


 Your thick and voluptuous hair is probably the envy of all your friends, but styling can sometimes be tricky! Make getting ready a breeze with one of our favourite ghd straighteners for thick hair:


{ghd Max Styler Straightener}

 With its large, two-inch plates, the ghd Max Styler Straightener is ideal for those of you with enviably thick and long locks. Get set to rock your new ‘do!

{ghd Platinum+ Black Straighteners}

Is there any hair type the ghd Platinum+ Black Straighteners doesn’t work on? (Hint: No!) A great all-rounder, these are the perfect straighteners to add to your daily styling routine.

{ghd Gold Styler}

 For smooth and shiny hair, ghd’s Gold Styler is as good as gold! Tame your thick tresses into a sleek and straight ‘do or add drama with some voluptuous curls, perfect for a girls’ night out.

model holding ghd hair dryer



Style your hair as it dries with our pick of the best ghd {hair dryers}.


{ghd Air Hair Dryer}

 For a blow dry that looks as if you’ve stepped straight out of the salon, give the ghd Air Hair Dryer a whirl. With its professional-strength 2100W motor and advanced ionic technology, you can expect a frizz-free finish in next to no time!

{ghd Helios™ Professional Hair Dryer – Black}

 Perfect for a speedy blow dry (did someone say an extra 10 minutes in bed?) the ghd Helios™ Professional Hair Dryer has a consistent 75mph airflow that will dry your hair and banish frizz and flyaways.

{ghd Rise Professional Hot Brush}

 For something a little different to your average hair dryer, check out ghd’s Rise Professional Hot Brush. Essentially a dryer in brush form, the hot brush works to dry your hair while effortlessly adding volume from root to tip. Post-shower styling just got so much easier!

model with curled hair holding the ghd hot brush


Whether you want beachy waves or pretty ringlets, these ghd {curling wands} are up for the job:


{ghd Curve Soft Curl Tong}

 An essential for everyone with longer or thicker hair, the ghd Curve Soft Curl Tong is a firm favourite with everyone from hairdressers to regular gals. It features a large 32mm barrel perfect for creating those dramatic, bouncy curls.

{ghd Creative Curl Wand (28-23mm)}

 After more of a just-stepped-off-the-beach look? Ghd’s Creative Curl Wand is all you need for creating those loose, summer-inspired waves that go perfectly with a bikini and your favourite cocktail. We’ll take a margarita!

{ghd Curve Thin Curl Wand 14mm}

 Their slimmest wand yet, the ghd Curve Thin Curl Wand is the best for creating tight, defined curls that will last all night!



No hair styling arsenal is complete without a {hair brush}! These are our fave from ghd:


{ghd Paddle Brush}

 For mid-length to long hair that’s on the thicker side, the ghd Paddle Brush is your new best friend. Use your paddle brush to effortlessly detangle hair with minimal tugging or pulling, treating your hair with the love and care it deserves!

{ghd Natural Bristle Radial Brush Size 3 (44mm Barrel)}

 Your perfect blow-dry accompaniment, the ghd Natural Bristle Radial Brush is great for creating a bit of va-va-voom. The non-slip handle ensures effortless styling, while the natural bristles leave an enviably smooth and sleek finish.

{ghd Oval Dressing Brush}

 The ghd Oval Dressing Brush is the ideal brush to take with you on the go, whether you’re off to the office or brunching with the girls. With its anti-static nylon bristles, you can say goodbye to frizz and fluff!



Always use protection! If you don’t want to damage your tresses, here are the best heat protection sprays and serums:


{ghd Bodyguard Heat Protect Spray}

 Containing protection polymers that invisibly shield your precious locks, the ghd Bodyguard Heat Protect Spray is both effective and super easy to use. Before you get styling, simply spritz this handy spray over dry or damp hair from root to tip.

{ghd Dramatic Ending Smooth and Finish Serum}

 For protection after styling, ghd’s Dramatic Ending Smooth and Finish Serum is a must! Dispense a pump of serum into your hands and massage through mid-lengths and ends of your finished style.

close up of blonde hair being curled using the ghd curler


Cult Concierge expert {Grace} is on hand to talk you through how to use your favourite ghd products:

  1. Before using any styling tools, we would always recommend first brushing your hair with your favourite ghd hairbrush. Start from the ends then gradually make your way up to the root of the hair, working in small sections.
  2. Next, prep your hair with the ghd {Bodyguard Heat Protect Spray}, combing through to make sure the product is evenly distributed.
  3. When using your tool (whether this is a curler, straightener, or hair dryer) separate the hair into sections – this makes styling your hair a lot easier and gives the best results.
  4. Finally, finish with some hair spray to keep all your hard work in place!



Cult Beauty
Writer and expert
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