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Coming soon: Then I Met You

Bethan Robinson
Writer and expert3 years ago
View Bethan Robinson's profile

A dream come true for K-Beauty skin care connoisseurs everywhere, we're only too happy to announce that {Then I Met You} is coming soon to Cult Beauty - join the waitlist and keep an eye on your inbox to know when it drops! Show of hands for those who can't wait to welcome that distinctive periwinkle-blue hue to their shelves...

Founded by esthetician and beauty entrepreneur, Charlotte Cho, this highly coveted skin care range abides by an attitude of thoughtfulness that transcends self-care. It's inspired by the Korean concept of "jeong" - a deep feeling of empathy and affection that one can develop for people, places and things - to go deeper, to focus a little extra effort in the right places, and spark real change.

Encouraging you to press pause at the end of a long day and just breeeeaaaaathe, this expertly curated collection is committed to crafting the most efficacious, transformative formulas out of premium natural ingredients (think: sea buckthorn, cocoa and liquorice).

It was all so dull, then we met the Living Cleansing Balm... Earning glowing write-ups from the beauty buffs at Allure, Glamour and Refinery29 - not to mention copious awards - this sorbet-soft cleanser melts away sunscreen, make up and excess sebum to reveal a perfectly refreshed, calm complexion. The supremely sensorial formula has hints of rosemary, persimmon and grapefruit to delight your senses as vitamin E and plant oils feed your face with antioxidants and fatty acids and free it from impurities. In case you couldn't tell, this hero formula is the place to start...

Now we wait(list)...

Bethan Robinson
Writer and expert
View Bethan Robinson's profile
Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.