Us: Send nudes… (please?).

Huda: Okay then, seeing as you asked so nicely.

Leaving the beauty world more than a little hot under the collar, Huda’s brand new {Nude Obsessions} have landed to make sure your lids are impeccably (un)dressed.

The first of their kind, Huda has made shadow dreams a reality thanks to her pocket-sized trio of cute ‘birthday suits’ boasting dazzling, barely-there shades (and some colour-pop accents) to flatter the spectrum of skin tones.

“My nude is not the same as your nude and I’m aware of that and sensitive to it” says Huda, who approached her latest launch with this in mind. “I was eager to prove that we understand ‘nude’ and are doing something about it, beyond complexion.”

Each boasting her signature, utterly buttery, pigment-packed powders to help you transition from dinner to dancefloor, these edits – created to cater to ‘Fair’, ‘Medium’ and ‘Rich’ skin tones – are ‘nude’ as you haven’t yet seen it before.

With soft rosy suedes and chic, petal-hued shimmers, {Light Nude Obsessions} contains a pale amethyst accent that lends depth to hazel or darker brown eyes. Beautifully balanced with warm and cool hues, these colours blend effortlessly for next-level dimension.

Starring nine shades from coral to caramel, copper to chocolate, {Medium Nude Obsessions} boasts butter-soft shadows that lend instant warmth to make paler eyes ‘pop’. Huda’s personal favourite, this stand-out spectrum of spicy-toned powders is perfect for granting a whisper of glimmer or after-dark drama.

Eye-deal for those with a deeper complexion, {Rich Nude Obsessions} stars plum, rust and burgundy tones in a mix of metallic, smooth velvet and foil-effect textures to instantly amplify eyes. Great for achieving some subtle enhancement, these shades are perfect for adding some ‘smoke’ to your everyday look.

With diversity and inclusivity at its core, {Huda Beauty} is keen for this message to transcend foundation: “Utilising our extensive knowledge about tones and undertones, we strove to create shadow formulas that truly appeal to a range of different skin tones – something that was very challenging” says Huda. “The mini Nude Obsessions redefine the term ‘nude’ and bring innovation to an already loved beauty product – the eyeshadow palette.”

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