From an online Mecca-for-Mindfulness to an ever-growing range of clean cosmetics, goop’s expansion to the beautysphere permitted instant access to a gorgeous, A-List-worthy glow. Endorsing a more ‘balanced’ approach to wellbeing – advocating anything as long as its in moderation (and free from potentially harmful preservatives) – {goop} is a growing collection of pure, results-driven skin, body and lifestyle essentials (that look preeetty chic on your #shelfie). So, follow #TeamCultBeauty’s lead and add these beauty heroes to your basket, asap…
{Luminous Melting Cleanser} – Verity, Content
“Anything that mentions ‘melting’ and/or ‘luminous’ is sure to pique my skin care curiosity, so obviously I volunteered to try this unctuous cleansing balm and boy, was I delighted! Nothing short of heroic, this glorious formula does what it says on the monochrome ‘tin’ – gently dissolving the day’s dirt and grime with a rich blend of coconut, almond and cocoa seed oils and nut butters. Nourishing and purifying (GOALZ), it’s no wonder it’s already earned a sought-after Allure ‘Best of Beauty’ award.”
{G.Tox Detox 5 Salt Bath Soak} – Alexia, Co-founder & Co-CEO
“Goop by name and {goop} by nature, this soak is messylicious (technical term)! A cup of this ‘black gold’ turns my bath into a cauldron of detoxification – drawing out impurities, softening my skin and grounding me at crucial points in my ‘high frequency’ existence.”
{Enriching Face Oil} – Maria, Design
“The clue’s in the title… it says ‘rich’ and this serum-oil makes my face look expensive! Bestowing a beautiful post-facial glow, this mix of 99% organic oils is really easily absorbed (my skin’s on the dry side and drinks this up quicker than I sink martinis), and can be used alone or mixed with moisturiser for an extra ‘shot’ of dewy radiance.”
{“The Martini” Emotional Detox Bath Soak} – Stacia, International Buying Director
“These miraculous salts leave me blissfully unshaken and unstirred (no mean feat!). Prettily pink (thanks to Himalayan salt) and laced with antioxidant chia seed, frankincense, myrrh and Australian sandalwood oils, these smell heavenly and, just like their name sake, help to ‘take the edge off’ at the end of the day. Bottoms up!”
{G.Tox 5 Salt Detox Body Scrub} – Joanna, Customer Service
“When I think about effective top-to-toe exfoliation, I automatically imagine scary scrubs but, having tried this delicately scented blend I’m totally addicted. With an alluring cocktail of organic essential oils – rosemary, peppermint, helichrysum and grapefruit – this melts into skin and releases its soothing, relaxing aroma while the five detoxifying salts eliminate dead cells. Perfect after an intense workout or a hectic working week, this is an instant mood booster – not only does it leave skin soft and nourished but, creates an at-home spa experience. It’s the ultimate indulgence.”
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