Skip to main content
Beauty News

Cultivate Your Curls with These Hair-changing Innovations

Verity Douglas
Writer and expert7 years ago
View Verity Douglas's profile

Making OUAI-ves in the beauty industry, OUAI's gorgeous {Curl Jelly} could not be more timely. With natural hair textures very firmly back 'en Vogue', we're witnessing an influx of game-changing innovations to help render ringlets more ruly.


With '70s and '80s fashions making a (long-overdue!) comeback, it seems fitting that mega-watt ringlets and afro hair styles are bounding from catwalk to sidewalk. With women swapping flat-irons for tongs, or just letting their hair do its 'thing', products that promise to tame flyaways and enhance definition are set to go stellar.

Poster girls for perfectly imperfect tresses, Gucci's SS17 runway celebrated an array of hair types - from loose, tumbling waves to tight perms and crimped coiffs. Considered as much an accessory as Alessandro Michele's must-have shoes and bags, each hairstyle was unique - and all the better for it.

So, whether you're blessed with a mermaid-worthy mane, princess-esque ringlets or cool, rock-chick kinks, the new wave (*geddit??*) of heroes will up your mane game...

OUAI Haircare's {Curl Jelly} is a formidable oil-gel hybrid - hydrating as it combats frizz to grant light hold while maximising separation.

If your hair's a victim of humidity and needs some serious mane-taming, try REVERIE's super-natural and nourishing {RAKE Styling Balm} - it's great for recreating that insouciant 'French girl' texture.

Like a bit more 'grit'? Philip B's delectably scented {Maui Wowie Beach Mist} is a glorious salt spray, that lends a hint of hold and juuuust the right amount of post-beach grunge. Think Kate Moss at a concert.

And if you're bewailing your poker straight lengths, you need T3's {Whirl Styling Wand} - a tourmaline-infused ceramic tong which styles your strands without causing unnecessary tress distress.

Curls prone to breakage? Minimise trauma by sleeping with one of SILKE London's {Hair Wraps}. The silk keeps hair sleek while extending the time between washes. Ideal for prolonging your style while respecting your ends.


Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...