Lips are very much 'en vogue', so let yours do the talking with a statement shade of... beige. Yep, the lip colour du jour is a matte, brown-toned hue - in fact, any brown will do, from statement oxblood shades to muted, dusky rose colours - as long as there's a sepia-ish undertone, you'll score points for being 'on trend' (think Kate Moss c. cK campaigns).

The best bit is, there's not one prescribed 'colour of the season' - instead, you can experiment with finding one that complements your complexion and hair colour. Just make sure it's matte, and that your lips are in tip-top condition... (few things look less cool than scales).

Kaplan MD's pout-perfecting {sidekicks} will transform excessively dry, flaky lips - resurfacing and replenishing much-needed moisture to leave your lips smooth, soft and volumised. The {Lip Mask} employs papaya enzymes to gently exfoliate dead skin cells, while {Ultra Hydrating Lip Balm} intensively hydrates and protects with SPF 20.

Reacquaint yourself with {lip pencil}. Whether you opt for a waxy, {see-through stick} to prevent feathering, or choose a creamy crayon to match your chosen lip wear, draw just outside your natural lip line to create the illusion of enhanced fullness. Kim Kardashian's make up artist Mario Dedivanovic favours Surratt's {Automatique Lip Crayon} in 'Celestine' - a stunning, mauve rose - to outline and 'fill in' Kim's distinctive pout, but 'Scantily Clad', 'In the Buff' and 'Birthday Suit' are also stunning, Kardashian-West-worthy options.

And, in-keeping with the Kardashian Klan, Kylie Jenner's bee-stung lips may have been artificially augmented, but you can maximise what Mother Nature gave you with these {clever tricks}.

Equip yourself with Instant Effect's {Instant Lip Plumper} for quick (but dramatic) impact, or invest in Fillerina's {Lip Volume} which stars three molecular weights of hyaluronic acid, to exhibit both superficial and long-lasting plumping and line-lessening benefits.

Finish with a grungily sophisticated shade of liquid lipstick. KJ herself is a fan of Stila's {Stay All Day Liquid Lipstick} - try {Dolce}, {Caramello} or {Baci} to channel the youngest, pillowy-lipped Jenner. Or alternatively, opt for something all-together moodier with By Terry's {Terrybly Velvet Rouge} in 'Cappuccino Pause', or Jouer's {Long-Wear Lip Crème} in 'Noisette'.

And for Instagram-fanatics, Huda Beauty's {Lip Contour} is the most-wanted {lip plumper} of the moment. Having sold out in minutes when first launched, join the {waitlist} to make sure you're first to learn of the next (eagerly anticipated!!) drop. 'Trendsetter' - a beautiful, warm red-brown shade, is Huda's self-professed fave. Don't miss it...

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