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Created to help you work and re-work your brows without the crunch of a strong-hold gel, the Fluff Up Brow Wax is Benefit’s latest string to their brow bow. Inspired by the classic reworkable hair pomade, this universal formula can be used on brows of all hues for the perfect naturally ‘fluffed’ arch.
Leaning into the trend of fluffed-up, bushy brows, the new Fluff Up Brow Wax gives you the ultimate control over your brow shape. Available in a full size and mini for all your needs (and bags), this humidity-proof wax is about to revolutionise your brow game.
Boasting a completely translucent hue and carefully structured brush, this flexible brow-texturising wax gives you a crunch-free hold that you can reshape time and time again. With a setting power of 12 hours, this brow-loving wax will see you through the working day, without budging in the face of sweat, humidity and water. Lightweight, buildable, this is the key to the perfectly undone look.
Suggested Usage:
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
Pro-Tips:
Layer Fluff Up Brow Wax over Benefit Cosmetics’ Precisely, My Brow Pencil (sold separately) for a fuller, richer, precisely defined look.
When to set versus when to fluff:
If you want brows that are fluffy and look texturized with a flexible, reworkable hold, Fluff Up Brow Wax is your go-to solution! It easily shapes, feathers, tames, and sets brows with the perfect amount of playtime. If you want brows that are structured and perfectly placed with a lasting hold, Benefit Cosmetics’ 24-HR Brow Setter (sold separately) is the ideal option—it sculpts, shapes, controls, and sets brows in place all day.
Aqua (Water), Synthetic Candelilla Wax, Steareth-21, Glyceryl Stearate, Butylene Glycol, Acacia Senegal Gum, Butyrospermum Parkii (Shea) Butter, Cellulose, Silica, Simmondsia Chinensis (Jojoba) Seed Oil, Dimer Dilinoleyl Dimer Dilinoleate, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Agrania Spinosa Kernel Oil, Cetyl Alcohol, Polyglyceryl-10 Myristate, Oryza Sativa (Rice) Starch, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Arginine, Tocopherol, Chondrus Crispus Powder, Dimethicone.
- Brows
- benefit
- 6ml
Frequently Bought Together



Total Price: £42.00
Add both to basket
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4 instalments of £6.12 with clearpay Learn more
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Created to help you work and re-work your brows without the crunch of a strong-hold gel, the Fluff Up Brow Wax is Benefit’s latest string to their brow bow. Inspired by the classic reworkable hair pomade, this universal formula can be used on brows of all hues for the perfect naturally ‘fluffed’ arch.
Leaning into the trend of fluffed-up, bushy brows, the new Fluff Up Brow Wax gives you the ultimate control over your brow shape. Available in a full size and mini for all your needs (and bags), this humidity-proof wax is about to revolutionise your brow game.
Boasting a completely translucent hue and carefully structured brush, this flexible brow-texturising wax gives you a crunch-free hold that you can reshape time and time again. With a setting power of 12 hours, this brow-loving wax will see you through the working day, without budging in the face of sweat, humidity and water. Lightweight, buildable, this is the key to the perfectly undone look.
Suggested Usage:
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
Pro-Tips:
Layer Fluff Up Brow Wax over Benefit Cosmetics’ Precisely, My Brow Pencil (sold separately) for a fuller, richer, precisely defined look.
When to set versus when to fluff:
If you want brows that are fluffy and look texturized with a flexible, reworkable hold, Fluff Up Brow Wax is your go-to solution! It easily shapes, feathers, tames, and sets brows with the perfect amount of playtime. If you want brows that are structured and perfectly placed with a lasting hold, Benefit Cosmetics’ 24-HR Brow Setter (sold separately) is the ideal option—it sculpts, shapes, controls, and sets brows in place all day.
Aqua (Water), Synthetic Candelilla Wax, Steareth-21, Glyceryl Stearate, Butylene Glycol, Acacia Senegal Gum, Butyrospermum Parkii (Shea) Butter, Cellulose, Silica, Simmondsia Chinensis (Jojoba) Seed Oil, Dimer Dilinoleyl Dimer Dilinoleate, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Agrania Spinosa Kernel Oil, Cetyl Alcohol, Polyglyceryl-10 Myristate, Oryza Sativa (Rice) Starch, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Arginine, Tocopherol, Chondrus Crispus Powder, Dimethicone.
- Brows
- benefit
- 6ml
Frequently Bought Together



Total Price: £42.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
It’s ok
It’s ok, mediocre at best. It does fluff up brows but it takes a lot of brushing! The wax is very soft so it won’t keep your brows in place all day & If you accidentally touch your brows the product wipes away and your brows go flat. It’s also very over priced for what it is. I don’t think I’d purchase again but glad I tried it
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Worth the money
Tried the sample and had to get the bigger size - really helps my 90's brows look fuller, isn't sticky and doesn't leave my eyebrows crunchy. And keeps them in place, I recommend if you have sparse brows and want a fuller looking brow.
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My favourite for brows
This is the best. It's not too sticky so you can shape your brows easily, but they stay throughout the whole day. I'm on my third one and I plan to keep repurchasing it because it's so good!
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Best brow wax ever!
I was dubious about this because I have such thin eyebrows but it works an absolute treat. Love it!
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Great product
I had received a mini Benefit Fluff Up Brow Wax in a Cult Beauty Edit box which made me buy this. I think this is a great brow product, I apply in both directions then upwards and it holds my brows all day and doesn't leave a noticeable residue like some brow products can.Â
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Good
Really like this brow product, it gives fluffy brows not laminated, which I like… good for natural makeup days!Â
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Holds brows in place
I use this to do my brows on days when I’m not wearing any other makeup as it doesn’t have any tint. Holds them in place and doesn’t go flaky like some other waxesÂ
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Keeps them in place
Purchased a mini one and loved it so decided to go with the full size - does the job perfectly, leaving no white cast or weird texture, keep the brows in place all day. Personally prefer this than their clear brow gel.
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Thicker and fluffier brows!!
I have plucked my eyebrows over the last few years and now want them to be thicker.  This is a mean feat after plucking them so much  and for so long.  I now have my eyebrows threaded and they look much better!  Apply some eyebrow pencil, fluff-up the eyebrows with this product, and I’m now good to go! I didn’t know that I would ever like my eyebrows as much as I do now!
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Recommend
This is probably my most used brow gel. It keeps my brows in place without them looking waxy.
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