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Amika Normcore Signature Shampoo
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4 instalments of £12.50 with clearpay Learn more
Founded by industryoutsidersin Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the stylist-slash-saviour of your hair dreams. Wondering where to start? Allow us to introduce you to their universal favourite... Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types and works wonders at refreshingandhydrating your locks.
The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is 'all hair is welcome'. Living up to their promise, this Normcore Signature Shampoo is crafted to work its magic on all hair types, because everyone deserves to have clean, lustrous hair! Overflowing with vitamins and antioxidants, this lathering formula is equal parts refreshing and hydrating. Expect soft, shiny strands...
It infused with coconut acid to generate a luscious - not to mention conditioning - lather that effortlessly shifts grease and impurities. Plus, omega 7-rich sea buckthorn promotes elasticity and delivers impressive hydration! It's even laced with amika's signature scent, so you can expect your tresses to smell like their intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus. Psst, did we mention it's safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.
Wet hair and massage from roots to ends.
Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Shampoo
- Amika
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
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4 instalments of £12.50 with clearpay Learn more
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Founded by industryoutsidersin Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the stylist-slash-saviour of your hair dreams. Wondering where to start? Allow us to introduce you to their universal favourite... Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types and works wonders at refreshingandhydrating your locks.
The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is 'all hair is welcome'. Living up to their promise, this Normcore Signature Shampoo is crafted to work its magic on all hair types, because everyone deserves to have clean, lustrous hair! Overflowing with vitamins and antioxidants, this lathering formula is equal parts refreshing and hydrating. Expect soft, shiny strands...
It infused with coconut acid to generate a luscious - not to mention conditioning - lather that effortlessly shifts grease and impurities. Plus, omega 7-rich sea buckthorn promotes elasticity and delivers impressive hydration! It's even laced with amika's signature scent, so you can expect your tresses to smell like their intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus. Psst, did we mention it's safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.
Wet hair and massage from roots to ends.
Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Shampoo
- Amika
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
+
from £71.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
my go to shampoo
i have a really oily scalp and this is the only nicer shampoo (wout alcohol i believe) that keeps my hair volumnous. also always get compliments on how nice my hair smells!
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Good shampoo for normal hair types
If you're looking to fix a specific hair concern, you're better off looking at the other Amika ranges but if you've got normal hair this is a great shampoo - I use it when my hair isn't greasy and doesn't need a heavy cleanse/wash. It's also good when washing more frequently, for those who wash their hair every day or more than 3x a week as it's not stripping or drying at all.
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Great all rounder.
This is a great product overall, I’ve repurchased. Leaves my hair clean and soft! Recommend all Amika products!
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so nice
i recommend to everybody, love it so much
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Beautiful hair
Now I understand the Amika Hype. Leaves hair clean and shiney. Smells great too
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The best
This shampoo used alongside the conditioner will really do wonders to your hair. My hair is strong, healthy and shiny
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the best omg
the best shampoo and conditioner i’ve ever used omg the smell is incredible and actually stays in ur hair unlike some other brands. Woke up this morning and it’s so soft and smells soooooooooo good i’m in luv ❤️__❤️
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Love
My favourite shampoo! I have fine medium, density hair that is quite curly but I blowdry/ straighten and this shampoo is super hydrating but doesn’t weigh my hair down. Also smells incredible and lasts for days in the hair.
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Amazing
Amika can do no wrong, all the products are amazing!
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Lovely smell
Such a nice scent but honestly it did nothing for my hair, I have quite dry, medium-length, colour-treated hair. I just found that it was pretty average! Lasted forever though, would still recommend it!
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