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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. Warm, relatable and accessible yet sophisticated, the Eye Wands are vegan, cruelty free, paraben free and gluten free, combining intense pigment payoff with a creamy, easy-to-blend formula that can be used as an eyeshadow, eyeliner or even primer.
Expertly packaged and engineered to stay creamy and pigmented, the Eye Wands are like eyeshadow sticks, but better.
With a one-swipe, multitasking formula that primes and colours, the Eye Wands can be used all over the lid, in the lash line, or in the waterline with its malleable, glide-on formula that gives plenty of play time before drying to an impeccably matte finish. Whether used alone or alongside traditional eyeshadows and whether by a pro or by a novice these sticks stay put for hours. In true VIEVE style, there are eight essential nude shades to choose from (Vanilla, Sand, Camel, Hazelnut, Mahogony and Raven, and introducing the latest java-toned hues, Coffee and Espresso), so you're bound to find something that speaks to you. Inspired by Korean Beauty the wands are even manufactured in Korea with good-to-skin ingredients that'll actually benefit your delicate eye area.
Tap on with fingers or use a brush to build, blend and contour.
Coffee: Cyclopentasiloxane, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Aluminum Hydroxide, Aqua/Water/Eau, Butylene Glycol, Anthemis Nobilis Flower Extract, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci77492, Ci 77499)].
- VIEVE
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from £42.00
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4 instalments of £5.75 with clearpay Learn more
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. Warm, relatable and accessible yet sophisticated, the Eye Wands are vegan, cruelty free, paraben free and gluten free, combining intense pigment payoff with a creamy, easy-to-blend formula that can be used as an eyeshadow, eyeliner or even primer.
Expertly packaged and engineered to stay creamy and pigmented, the Eye Wands are like eyeshadow sticks, but better.
With a one-swipe, multitasking formula that primes and colours, the Eye Wands can be used all over the lid, in the lash line, or in the waterline with its malleable, glide-on formula that gives plenty of play time before drying to an impeccably matte finish. Whether used alone or alongside traditional eyeshadows and whether by a pro or by a novice these sticks stay put for hours. In true VIEVE style, there are eight essential nude shades to choose from (Vanilla, Sand, Camel, Hazelnut, Mahogony and Raven, and introducing the latest java-toned hues, Coffee and Espresso), so you're bound to find something that speaks to you. Inspired by Korean Beauty the wands are even manufactured in Korea with good-to-skin ingredients that'll actually benefit your delicate eye area.
Tap on with fingers or use a brush to build, blend and contour.
Coffee: Cyclopentasiloxane, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Aluminum Hydroxide, Aqua/Water/Eau, Butylene Glycol, Anthemis Nobilis Flower Extract, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci77492, Ci 77499)].
- VIEVE
Frequently Bought Together



from £42.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Stunning
This will stay in all day and is so easy to apply. I find it easiest to apply with my finger and smug it out
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Your lips but better
This is a gorgeous shade and wears off really smoothly, no funny line around your lip line. Pairs really well with their lip dew IN Rosa
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Perfect shadow stick
These shadow sticks are amazing, this is my second one now. Easy to work with, great pigment and has staying power! I can see myself collecting all the shades
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Very warm brown, easy to use
Wow these are very pigmented, this shade in particular is a very warm brown. I'm still not sure if entirely flattering for my eye colour however the stick form is very easy to use. Once it dries down though it's staying put. I think I would try the other shades
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Best eye product
The best eye product that stays put all day
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Loveeee
So I have been trying to find a really good brown eyeshadow for a while and I love this brand. I do wish that the wand itself was smaller so that it would fit nicely on my eyelid, but it is so bulky that I can't create a simple eyeliner. However. it is easily spreadable and it does last all day, you can also build up the colour. It is low maintenance as well, I can put it on while on the go without any make-up brushes and just use my fingertips. I have yellowish, olive skin tone so only rich brown eyeshadow looks good on me and this is perfect. It is also very creamy but doesn't smudge.
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Great
I like this, but it’s very pigmented and slightly more difficult to blend than the Laura mercier one I also love. Lovely neutral options though
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Great
So easy to use, really easy to build up and blend
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Great for keeping eye shadow put
I have quite oily skin and this really helps my eye shadow stay in place and from creasing
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Love it
I love the colour and texture of this eye wand ! It’s easy to use and looks fantastic
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