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shop the collection Vieve

VIEVE

Paying homage to its founder, Jamie Genevieve, VIEVE means ‘full of life’. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use – whether you prefer a barely-there finish or full-glam is your go to.

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COMPLEXION
LIPS
EYES
BRUSHES & TOOLS
BATH
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VIEVE BESTSELLERS

VIEVE Skin Nova (Various Sizes)

4.62 stars out of a maximum of 5

846

£14.00

VIEVE Lip Dew 6ml (Various Shades)

4.65 stars out of a maximum of 5

806

£21.00

VIEVE Invisiveil Setting Spray Travel Size 35ml

4.6 stars out of a maximum of 5

5

£16.00

VIEVE Skin Dew 20ml

4.5 stars out of a maximum of 5

232

£24.00

VIEVE Modern Mascara - Midnight Black 8.5g

4.31 stars out of a maximum of 5

205

£26.00

VIEVE Bath and Body Soak 500ml

4.58 stars out of a maximum of 5

108

£26.00

VIEVE Sunset Blush Balm 15ml (Various Shades)

4.7 stars out of a maximum of 5

387

£24.00

VIEVE Eye Wand 1.4g (Various Shades)

4.61 stars out of a maximum of 5

621

£25.00

VIEVE Soul Shadows 4 x 1.5g (Various Shades)

4.83 stars out of a maximum of 5

104

£29.00

VIEVE The Essential+ Makeup Bag

4.81 stars out of a maximum of 5

80

£25.00

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SAIE BUNDLES

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DISCOVER VIEVE

VIEVE’S mission? To dream up exceptional cosmetics that perform and bring confidence – no matter your look or style. Founded by professional make up artist, Jamie Genevieve, the brand empowers you to define beauty with your own rules and to experiment with make up in your own way, so it can make you feel great, every day.

THE FOUNDER’S STORY

Beauty blogger turned make up artist, Jamie Genevieve, first found love for all things beauty when she watched her mum apply her make up in the car mirror. Infatuated with the way the cosmetics transformed people (inside and out), the young creative went on to work on a luxury beauty counter, before teaching online. Fast-forward to today, and Jamie has a following of 1.4 million (and counting) and dreams up VIEVE with the vision to boost confidence.

VIEVE’S BESTSELLERS

From the award-winning Skin Nova primer to the bestselling Lip Dew colour, VIEVE’s carefully curated collection is filled with multi-functional products that has your face covered. Blurring the lines between make up and skin care, the edit delivers powerful pigments and covetable coverage while hydrating your skin from within. Now, that’s what we call a win-win