benefit botm launch

Take a trip to the
HOUSE OF THRILLS

Swing by to explore best-loved brands, expert masterclasses and a special By Rotation station. Enjoy stellar offers on exclusive Cult Beauty gifts and daily thrills: the first 60 visitors each day will receive a deluxe gift bag, plus expect surprise giveaways and mystery gifts (while stocks last!) from your favourite brands*. And it doesn’t end there, one lucky person a day will WIN a Cult Beauty Advent Calendar 2022 (worth over £1,000) — all you need to do is visit the pop-up and we'll tell you how to enter!

DISCOVER THE BRANDS

DRYBAR

Long-time professional stylist Alli Webb founded Drybar with one mission in mind: to create salon-quality products and tools, so you can perfect your blowout at home.

Get ready for the mane event! Book a dry-styling appointment with a Drybar expert and choose from one of their signature dry styles for party-ready hair. Here's what you can choose between:

• Mini Manhattan: sleek and straight strands
• Dry Tai: the ultimate beachy waves
• Cosmo Quickie: an abundance of loose curls
• Lil’ Old Fashioned: old Hollywood waves

Book your slot now for just £20 — you'll get it back to spend as credit on Cult Beauty!

BOOK NOW DISCOVER THE BRAND

GLOW RECIPE

Home to the bestselling Watermelon Glow collection and countless other beloved concoctions, Glow Recipe's fruit-powered skin care formulas never skimp on sensorial textures or visible results.

Treat your skin to a 15-minute personalised facial, using Glow Recipe's vegan formulas that are powered by antioxidant-rich fruit extracts and results-driven actives. Spanning a full skin care routine, your skin therapist will tailor the cleanser, toner, eye cream, serums and moisturiser used to your skin concerns. Dewy, luminous skin awaits you! Book your slot now for just £20 — you'll get it back to spend as credit on Cult Beauty!


BOOK NOW DISCOVER THE BRAND

CHARLOTTE TILBURY

As legendary as they come, the renowned make up artist's collection spans high-performing skin care and make up to make you red-carpet ready.

Whether you're after a touch-up or a total transformation, this makeover station is the perfect place to get ready before you go out on the town. The brand's expert MUAs will work their magic with the world-famous Magic Cream, bestselling 'Pillow Talk' icons and the award-winning Airbrush collection. Plus, you'll be able to buy the perfect gifts for everyone on your list too! 

Book your slot now for just £20 — you'll get it back to spend as credit on Cult Beauty!

BOOK NOW DISCOVER THE BRAND

FACEGYM

Like a personal trainer for your face, FaceGym combines one-of-a-kind workouts with results-driven skin care and cutting-edge tools to deliver results in real time.


From Friday to Sunday, you can book in for a 20-minute express workout which combines the signature FaceGym warm-up, high-intensity cardio, and recovery cool down. The perfect pre-event pick-me-up for your skin, expect to leave your chair seriously sculpted and glowing.


SOLD OUT DISCOVER THE BRAND

JO LOVES

Described as an 'English scent maverick', the one and only Jo Malone CBE is behind some of the world's most-beloved scents — from 'Pomelo' to 'Jo by Jo Loves'.

Stop by the Jo Loves spritz station and explore their famous fragrances to find a new signature scent just in time for party season.

No need to book, just pop in and leave with beautifully scented skin!

DISCOVER THE BRAND

BYREDO

Unwrap how to recreate iconic Byredo holiday looks. Join two of the brand's expert ambassadors as they unwrap how to recreate iconic Byredo holiday looks created by Lucia Pica: accomplished MUA and Byredo's Creative Image and Make Up Partner. Not only will you learn from the pros but you'll also take home a luxury gift bag!

Book your ticket now for just £10 — ticket proceeds go to Mental Health UK as part of our on-going partnership.

BOOK NOW DISCOVER THE BRAND

BY ROTATION

Determined to transform the way we consume fashion, By Rotation was the world's first social fashion rental app. The ground-breaking, community-powered platform will be stepping offline especially for our pop-up!

Check out the By Rotation station from Friday to Sunday to rent gorgeous designer looks that will take you from shop to soirée.

No need to book, simply browse their selection of party-ready outfits and pick out something for your next festive event. Here's to celebrating the season in style!

BOOK IN FOR MASTERCLASSES

LET THE FESTIVITIES BEGIN