DISCOVER TOO FACED

The {Too Faced} story began back in 1998, when Jerrod Blandino and Jeremy Johnson’s department store make up counter expertise gave them the vision for their new brand. Working one-on-one with clients showed them how transformative and uplifting make up could be for women (preach!), but Jerrod and Jeremy were unimpressed by how serious the cosmetics industry was. It was time to inject some fun into the world of make up. Enter Too Faced.

BORN IN THE 90S

The 90s was a fun decade in many ways, but in the cosmetics industry, Jerrod and Jeremy thought things were pretty serious and uninspiring. Darkness was all the rage and pink had a bad rep. So, what better way to turn it around than a witty brand name and a glitter {eyeshadow}? They created the world’s first glitter eye shadow in 1998 (and for that we are eternally grateful), then went from strength to strength in the 21st Century.

MAKE UP IS POWER

confidence to take over the world. Their vision was to create a {make up} line that would celebrate individuality, unabashed girliness and a strong sense of fun.

CRUELTY FREE

Too Faced love animals just as much as they love their own products, and they don’t test any of their products or ingredients on animals (or ask others to do so on their behalf).

SHOP TOO FACED