Philip Kingsley Pure Colour Anti-Fade Shampoo 250ml

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Image 1 - Image of a white shampoo bottle with a flip cap labeled Philip Kingsley, featuring text stating Colour LASTS up to 100% LONGER*, Colour PROTECTION for up to 24 washes**, and Pure Colour.
Image 2 - A hand holds a white bottle of Philip Kingsley Pure Colour shampoo, featuring key benefits listed beside it, including improves vibrancy and shine, locks in and preserves colour for longer, sulphate-free anti-fade formula, and adds body, bounce and shine.
Image 3 - A light gray background features a droplet shape at the center, with a quote that reads EXCELLENT PRODUCT for keeping your hair healthy, COLOUR LOOKS GREAT and STAYS FRESHER for longer, labeled as CUSTOMER REVIEW.
Image 4 - A white bottle of Philip Kingsley Pure Colour Anti-Aging Shampoo is shown on a light background, with visible text listing key ingredients: Denoxylene, which protects hair colour from water and UV, and Hydrolyzed Vegetable Protein, which strengthens hairs resistance against combing.
Image 5 - Image shows a side-by-side comparison of a persons hair: the left side labeled Before displays long, straight hair with a slight frizz, while the right side labeled After showcases the same hair styled into loose, voluminous waves, appearing shiny and smooth.
Image 6 - A person with wet hair is using both hands to massage shampoo into their scalp, with visible text that reads Trichologist Tip Wet hair and lather well with a gentle kneading of the scalp for 60 seconds.

Widely considered as one of the world’s leading experts on hair and scalp care, Philip Kingsley’s unique, award-winning product range bridges the gap between advanced science and hairdressing. Boasting celebrity clients including Victoria Beckham, Cate Blanchett and Sienna Miller, it’s not difficult to see why Philip Kingsley’s award-winning range has attracted endless acclaim – and the Pure Colour Anti-Fade Shampoo is set to continue this legacy, with a soothing anti-fade formula that locks in colour and adds body.

Benefitting course, fine, medium and naturally coiled hair types, the Pure Colour Anti-Fade Shampoo locks in and extends the lifetime of your colour – whether you dyed it at home or in the salon – while extending the life of chemical styling treatments, with an aim to help you go for longer between salon appointments.

Working to improve on vibrancy and shine, this sulphate-free formula even adds body and bounce while soothing and conditioning the scalp for optimum hair health. In fact – when compared to a standard shampoo in a lab-controlled test – this formula prolongs colour by up to 100% longer, and protects your colour for up to 24 washes! It does this via green tea extract – an antioxidant-rich ingredient than protects hair colour from water, UV rays and free radical pollutants. A protein-based complex also strengthens the hair and builds its resistance to brushing and combing, while pro vitamin B5 imparts moisture, shine and silkiness to improve on manageability while limiting the damage caused by chemical treatments.

Aqua/Water/Eau, Disodium Laureth-9 Sulfosuccinate, Sodium Lauroamphoacetate, Cocamidopropyl Betaine, Steareth-100/PEG-136/HDI Copolymer, Betaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Sodium Benzoate, Polyquaternium-53, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Phytic Acid, Panthenyl Hydroxypropyl Steardimonium Chloride, Butylene Glycol, Coumarin, Camellia Sinensis Leaf Extract, Potassium Sorbate, Disodium EDTA, Ethylhexylglycerin.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated.