PAULA'S CHOICE

WE CURRENTLY SHIP PAULA’S CHOICE THROUGHOUT THE UK AND THE EEA

Renowned for being 100% transparent and a trustworthy leader in the beauty industry, Paula's Choice challenges ideas, beliefs and myths surrounding products and ingredients to help empower its followers. Cutting through the noise, the brand has become a reliable source for providing skin care saviours that work to create a hardworking routine that delivers results. Plus, leaping-bunny approved, its products are never animal-tested and packed with potency.

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IT'S QUIZ TIME

IT'S QUIZ TIME

Take the brand's Find Your Exfoliant quiz to find out which exfoliator is right for your skin type and concerns...

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IT'S QUIZ TIME

Question 1 of 3

Select your skin type

Select up to 1 responses.
Please select at least one option
Please enter your answer in the correct format.
Please enter your date of birth in the format DD/MM/YYYY.
Please select no more than 1 responses.

IT'S QUIZ TIME

Question 2 of 3

Is your skin sensitive?

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Please enter your answer in the correct format.
Please enter your date of birth in the format DD/MM/YYYY.
Please select no more than responses.

IT'S QUIZ TIME

Question 3 of 3

Select your main skin concern

Select up to 1 responses.
Please select at least one option
Please enter your answer in the correct format.
Please enter your date of birth in the format DD/MM/YYYY.
Please select no more than 1 responses.

PAULA'S CHOICE BESTSELLERS

The Cult Beauty X Paula's Choice Edit (worth £79)

Paula's Choice Calm Nourishing Milky Toner 118ml
Paula's Choice Calm Nourishing Milky Toner 118ml

FREE GIFT

Get a FREE Full Size Calm Milky Toner 118ml (Worth £26) With Any £65 spend on PAULA'S CHOICE. Only while stocks last. Excludes Cult Beauty x Paula's Choice Edit.
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3.75 Stars 4 Reviews
£39.00

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant (118ml)

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20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
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4.74 Stars 1343 Reviews
RRP: £35.00
£28.00

Paula's Choice Skin Perfecting 6% Mandelic Acid and 2% Lactic Acid Liquid Exfoliant 88ml

Paula's Choice Calm Nourishing Milky Toner 118ml
Paula's Choice Calm Nourishing Milky Toner 118ml

FREE GIFT

Get a FREE Full Size Calm Milky Toner 118ml (Worth £26) With Any £65 spend on PAULA'S CHOICE. Only while stocks last. Excludes Cult Beauty x Paula's Choice Edit.
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4.67 Stars 21 Reviews
£35.00

Paula's Choice Multi-Level Exfoliation Trial Kit (Worth £25.00)

Paula's Choice Calm Nourishing Milky Toner 118ml
Paula's Choice Calm Nourishing Milky Toner 118ml

FREE GIFT

Get a FREE Full Size Calm Milky Toner 118ml (Worth £26) With Any £65 spend on PAULA'S CHOICE. Only while stocks last. Excludes Cult Beauty x Paula's Choice Edit.
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4.72 Stars 18 Reviews
£21.00

Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)

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4.31 Stars 100 Reviews
RRP: £13.00
£10.40

Paula's Choice 10% Azelaic Acid Booster 30ml

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4.55 Stars 199 Reviews
RRP: £40.00
£32.00

Paula's Choice Clear Breakouts Set

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4.61 Stars 31 Reviews
RRP: £56.00
£44.80

Paula's Choice Clear Cleanser (177ml)

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4.67 Stars 125 Reviews
RRP: £21.00
£16.80

Paula's Choice Breakout Exfoliation Kit (Worth £39.00)

Paula's Choice Calm Nourishing Milky Toner 118ml
Paula's Choice Calm Nourishing Milky Toner 118ml

FREE GIFT

Get a FREE Full Size Calm Milky Toner 118ml (Worth £26) With Any £65 spend on PAULA'S CHOICE. Only while stocks last. Excludes Cult Beauty x Paula's Choice Edit.
SHOP NOW
5.0 Stars 3 Reviews
£29.00

Paula's Choice 2% BHA Body Spot Exfoliant (210ml)

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4.15 Stars 62 Reviews
RRP: £33.00
£26.40

Paula's Choice Resist Youth-Extending Daily Hydrating Fluid SPF 50

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4.37 Stars 63 Reviews
RRP: £39.00
£31.20

Paula's Choice Clinical 20% Niacinamide Treatment (20ml)

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4.47 Stars 66 Reviews
RRP: £51.00
£40.80

Paula's Choice Clear Ultra-Light Daily Hydrating Fluid SPF30+

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4.02 Stars 65 Reviews
RRP: £13.00
£10.40

Paula's Choice Retinol Body Treatment (118ml)

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20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
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4.06 Stars 50 Reviews
RRP: £33.00
£26.40

Paula's Choice Resist Anti-Ageing Skin Restoring Moisturizer SPF 50

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4.32 Stars 71 Reviews
RRP: £39.00
£31.20

Paula's Choice Resist Barrier Repair Advanced Moisturiser 50ml

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4.68 Stars 19 Reviews
RRP: £38.00
£30.40

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant - Trial Size (30ml)

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20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
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4.57 Stars 1221 Reviews
RRP: £12.00
£9.60

Paula's Choice Clinical 1% Retinol Treatment (30ml)

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20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
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4.63 Stars 117 Reviews
RRP: £59.00
£47.20
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DISCOVER PAULA'S CHOICE

Dreamt up in 1995, Paula’s Choice products pride themselves on doing exactly what they say on the tin. Backed by science, that brand carries out 100s of independent studies and consumer testing to deliver potent potions, packed with antioxidants, skin-restoring and replenishing ingredients. The results? Everyday essentials that boost overall skin health to tackle targeted concerns with results nothing short from the best.

THE FOUNDER’S STORY

The name behind the world-renowned brand? Paula Begoun (otherwise known as the Cosmetic Cop). Struggling with acne and eczema, the founder was in desperate need of discovering skin care solutions that wouldn’t make her complexion worse. With this, her lifelong career of dissecting ingredients began. After being fired from her cosmetic counter job, for telling her customers the truth about products, the creative decided that everyone needed to know the ins and outs of what they were putting onto their skin, self-publishing her best-selling book —— Blue Eyeshadow Should Be Illegal. Ten years later Paula’s Choice was born – becoming one of the world’s first online beauty brands.

TRUTH & TRANSPARENCY

Understanding that there are good and bad ingredients that are natural, and there are good and bad ingredients that are lab-created, Paula’s Choice tells us nothing but the truth. While research continues to evolve, the brand’s commitment to uncovering the truth remains the same. Today, Paula’s Choice has established one of the most robust science-backed foundations in the beauty industry, taking the guesswork out of skincare — courtesy of its Science Advisory Board — who ensures it accurately represents the latest research – leaving nothing uncovered.