VIRTUE Recovery Shampoo Travel Size 2 oz
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£15.00
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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Recovery Shampoo rebuilds damaged hair with each use, while also gently dissolving build-up and replenishing vital nutrients to leave locks healthy, soft and supple.
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Recovery Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Recovery Shampoo also gently dissolves build-up and replenishes vital nutrients to leave hair as healthy, soft and supple as possible. Alongside the advanced keratin, the formula is enriched with hydrolysed quinoa to boost moisture retention and enhance colour and shine, alongside baobab seed oil, a rich, silky oil that grants moisture and grapefruit extract, brimming with vitamin C and antioxidants to revitalise the scalp and restore hair’s vibrancy and shine. Ideal for dry, damaged and over-worked hair, this rich, nurturing blend smells of fresh wood and clean citrus from coconut and yuzu extracts.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.
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VIRTUE Recovery Shampoo Travel Size 2 oz
£15.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Smoothed hair
Good for my damaged, fine hair. Smoothed hair without weighing it down
by Ellie
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I'm blown away!!
I've never been a hair person and never known what it's like to have a good hair day, but that all changed after trying this recovery shampoo. Absolutely does what it says. I noticed an improvement after just one wash, and after a few weeks my hair is so much smoother, healthier and easier to manage. I am blown away!!
by Sunny
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Reinvigorated
My hair feels so amazing, this truly has done what it says on the tin and recovered my heat-damaged hair, I can just leave my hair to dry naturally, and no frizz, and when I say I am a frizzy girl I am not joking! a must have for your hair care routine :)
by Luckie - Cult Beauty Staff
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Stunning & Lovely Scent
This felt so nourishing for a shampoo perfect for damaged, brittle, dry or chemically treated hair. My very bleached curls absolutely adored this and my roots and scalp still felt clean and soft post use and I adored the smell, feel and finish with this. If your hair is having issue with breakage, weakness or damage this is the shampoo for you 100%!!!!!
by Ryan - Cult Concierge
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Great
I used only the sample and my hair immediately became different. Definitely will recommend it to my friends. And now I have ordered shampoo, conditioner and mask. It is a real hair transformation.
by Karina
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LOVE this
This is probably one of the best shampoos I have ever used! I have been using this along with the Recovery conditioner for a few weeks now and my hair has never looked better. ( I have the 60ml which is lasting me ages - I'm not even half way through of the shampoo yet!) My hair has a slight wave and can also get frizzy but this shampoo has really helped to calm the frizz down. Overall, it makes my hair look so healthy and I also LOVE the smell!
by Grace - Cult Beauty staff
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One of my favourites
When combining with the conditioner, one of the best shampoo I've tried. I have thin and wavy hair that frizz easily and the combination removes the frizziness of my hair.
by ovp
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Don’t ....
Liked the small size enough to buy full size - big mistake. I very quickly tired of the vanilla custard smell and the mashed banana texture. Also it didn’t work. The bottle is big, cumbersome and uses way too much plastic. Nor is it travel friendly. Sorry.
by Sue
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Not worth the price
I purchased this shampoo after falling for the hype on CultBeauty's Instagram account. Though it is a nice shampoo, I think it is completely overpriced. It does what it says but nothing more. I also find shampoos that claim to get rid of 'product build-up' kind of a joke because isn't the (cheaper and better) solution to just use less products? lol
by Sarah
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Great for thin and dry hair.
Great rich shampoo which is great for volume as well. I love it as I love Rahua shampoo. My hair is very thin, baby soft, colored and curly.
by Tena
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