VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 127 reviews
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Top Customer Reviews
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A beautiful mascara…
This mascara hasn’t disappointed. It’s this dreamy black black, it goes on like a dream - not clumpy and not too wet - and it stays put all day long! Also because it’s vieve and the branding is always on point it looks absolutely beautiful stashed in your makeup bag.
by always_rem Verified Purchase
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Fab Mascara
Absolutely love this mascara. Considering this isn't a water proof mascara it really stays put. I do use a primer to prevent any smudging but this lasts all day. Easy to remove and doesnt feel like i have to pull on my eye lashes. I get lots of comments on my lashes about how long they look when i am wearing this.
by Amy Verified Purchase
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Jamie does it again
Amazing mascara. Lengthens and thickens, and easily washes off. Love the packaging. Love all of Vieve products so far.
by Vanessa Verified Purchase
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Wanted to love this!
Really wanted to love the VIEVE products as I’ve followed Jamie from the start of her YouTube career however, every product I’ve purchased has been disappointing including this. The wand is large and hard to use whilst the mascara itself has really bad fall out and transfers onto the lids and under eyes! Not great. Many cheaper alternatives out there that are a lot better than this.
by Kelsey Verified Purchase
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Great every day mascara
I have been on the hunt for a while for a mascara that won't smudge. This is a great optio for a very good price - it mostly stays on and only rubs a bit at the end of the day or if I forget myself and rub my eyes. I will repurchase.
by Dina Verified Purchase
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Modern mascara
One if the best mascaras I've used in a long time. Thickening and lengthening.
by Janelle Verified Purchase
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Vieve mascara
Such a good mascara. Second time purchasing, and will buy again.
by Janelle Verified Purchase
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My fav mascara
Love this mascara. I've spent a fortune over the years trying to find a good mascara to no avail.... until now! I have really straight long lashes
by MissCoco
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Didn’t hold a curl
I was excited about trying this mascara as I’d heard good things. I’ve always used Hourglass mascara. Firstly although it looked quite elegant and was heavy to hold, I found the shape of the wand a little awkward to get into corners. It felt a little clunky. It goes on quite soft and creamy and you can tell that it is probably conditioning the lashes however it doesn’t hold and ends up quite flat after a while. It also smudged. Back to my trusty Hourglass.
by Catherine Verified Purchase
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Great
First time using this, have used a few Vieve products now and such a great brand/product, love the packaging as well, feels expensive
by Laura Verified Purchase
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