VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 127 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Love
Love this mascara it doesn’t smudge at all and I’m always getting transfer on my droopy eyelids. I don’t with this. I also love that it’s really easy to take off with warm water so I’m not rubbing my lashes off everyday
by katie Verified Purchase
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It’s OK
If this review was about packaging, I’d give 5 stars. It’s really luxe and weighty. But the mascara isn’t for me, I find it quite flaky after a while and doesn’t give much impact. Disappointed, as I’m usually a big fan of Vieve products. Sorry Jamie!
by Mama Heffalump Verified Purchase
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Amazing mascara
Stays on all day, even when it’s hot and humid, lasts a full shift without panda eyes. Really stylish packaging and great brush shape.
by Mhairi Verified Purchase
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First time using
I feel that this mascara gave me the effect of more eyes lashes and liked the look
by Rachel Verified Purchase
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Beautiful
Vieve can never do wrong in my eyes. This is the best mascara I have ever used. Being someone that has watery eyes, this does not budge but is much easier to remove than a waterproof mascara. Love it !
by Holly Verified Purchase
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Nice
Dark and doesn't make your lashes clump
by Giselle Verified Purchase
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Good product
First time purchase like as makes me lashes full
by Rachel Verified Purchase
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Amazing
I have had so many comments on how it looks like I’ve had my lashes done when I wear this. I love the product!
by Jenna Verified Purchase
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very nice
thickens my lashes nicely, not overly clumpy and lasts all day for me! also vegan and cruelty free which is a must!
by Tilly Verified Purchase
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It’s ok
This is not the mascara for me but it’s a preference thing rather than formula. It takes a few layers to build up and doesn’t clump which is great but I like a full on effect with minimal effort eg like the one you get from One Size/Huda This is great if you just want a natural look and you can build it up but just takes a lot of effort
by SP Verified Purchase
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