VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 127 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
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Amazing
I love this mascara. It doesn't flake, it dries quick enough to not smudge when you blink but not so quick that it's cakey and dry. I love the lengthening I get with this too.
by Alice Verified Purchase
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The only mascara I’ll use!
I have tried a lot of mascaras but never felt like I’d loved any until i tried this one, it gives me no transfer and makes my lashes look so long and full, I’ll only ever use this mascara now!
by Shan Verified Purchase
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Not worth the price
Gave this a try and I didn’t like it at all. In the first few weeks it didn’t last for the whole day and literally fell off my lashes, then after another couple of weeks it was completely clumpy and looked awful. I loved the packaging but the product needs improvement. Due to the price I had to use it up but will revert back to hourglass or huda beauty
by Bernadette Verified Purchase
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Like don’t love
Wanted to love this as I love the brand but find it a bit clumpy and flakes into my face throughout the day.
by Gill Verified Purchase
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Disappointing
I was excited to get the product as it was sold out on the vieve site and I love the products. It was disappointing, the wand isn’t great and product transferred quite badly. Maybe just not great if you do t have long lashes already.
by Claire Verified Purchase
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Nice
I’m a big fan of this brand. I’ve really been so impressed with everything I’ve tried and it’s clear there’s a lot thought is put into the packaging and the products. This mascara is great for a natural look, personally I prefer a more dramatic look but otherwise it’s good.
by molly Verified Purchase
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Good but pricey
I struggle to find a mascara that doesn’t smudge on me. This one doesn’t! Hooray! It is also non clumpy and generally a good all round mascara. I love the gold packaging. Loses a star for the price.
by Romayne Verified Purchase
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Amazing!
This is by far the best mascara I’ve used! It gives great volume and length, lasts all day and doesn’t smudge. My favourite mascara!
by Sarah Verified Purchase
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Sleek
I love the packaging of this product. Makes my lashes so full but sometimes I wish it has a smaller end on the brush to get stubborn lash hairs up
by Amber Verified Purchase
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Perfect
The best mascara I have come across in a long time. Wand is the perfect length and the formula is lovely
by Jen Verified Purchase
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