Sweed Cloud Mascara
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Founded by renowned make up artist Gabriella Elio, Sweed has everything you need to create the signature no-make up make up look. Dreaming up an assortment of high performing cosmetics that fit seamlessly into everybody's routine, meet the Cloud Mascara. Boasting an all-new innovative wand that resembles a wide-tooth comb to help separate lashes, it ups your lash game with maximum length, lift and volume.
Prepare the tissues, it's time to break up with your falsies because Sweed's Cloud Mascara is here to give your natural lashes length and maximum volume in just one swipe.
A make up bag must-have, this easy-to-glide mascara lifts, separates and elongates lashes with next to no effort. Boasting a wand that resembles a wide-tooth comb, it creates a dramatic fan-like effect as it works to grab each lash separately for the ultimate lift. Infused with nourishing panthenol (AKA vitamin B5), it boasts an ultra-lightweight, flake-free formula that's gentle to sensitive eyes while working to soften and strengthen lashes. Oh, and did we mention it's water-resistant and smudge proof? Forget the tissues, this is definitely an upgrade in our eyes.
Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Gently wiggle the wand from base of lashes to tips, layering to build extreme volume and limitless length. Allow a few seconds of drying time between coats to build the most extreme lash drama. Layer as desired for a more dramatic lash look.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
AMAZING
I recently purchased this mascara in the dark brown and I LOVE it. I like a fairly impactful lash so usually like to use a couple of layers of mascara. This product packs a punch, amazing formula that does not flake or smudge AT ALL I can even use it on my bottom lashes. This is a new staple in my makeup bag!
by Laura Verified Purchase
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My fav
Can’t recommend this mascara enough, it’s just perfect!
by Leanne Verified Purchase
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Long, lifted fluttery lashes!
This is a great mascara option for my sensitive eyes, after using this for a few weeks I didn't experience any irritation like i have with others but it still lasted all day without transfer! My lashes were left long, defined and fluttery thanks to the wand design which gives a fanned out effect without clumping. Reccomend for a staple mascara, has to be one of my favourites I have tried.
by Amber - Cult Beauty Staff
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Really impressed
Doesn’t clump and separates lashes. Definitely waterproof so you’ll need a good cleanser to remove. Definitely purchasing again!
by Bec Verified Purchase
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Great!
Really impressed with this mascara. Stays on all day and despite what others have said, I found removing it really easy, with a normal cleanser. Would possibly repurchase, however I feel the Elf tubing mascara does just the same job.
by Arrvee Verified Purchase
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The best of the best
This has to be my all-time favourite mascara! It’s transfer proof, stays on all day and gives my lashes a defined, lengthy lift.
by Trifonia - Cult Beauty Staff
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Such a good mascara!
This mascara is one of the best I've tried - it gives stand-out, fanned, defined lashes. It's staying power is pretty good but I do have oily lids so would prefer a tubing mascara, so fingers crossed they bring one out soon!
by Josie - Cult Beauty staff
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Smudges be gone
I have always had trouble with my mascara transferring onto my eyelids throughout the day. However I tried this mascara for the first time this week, and it hasn't smudged once!!! Absolutely love, and is my new fave
by Lucy - Cult Beauty Staff
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huge fan!
I'm a real one for smudging my mascara as soon as I leave the house, but this really stays put all day! It's so easy to build length and volume - definitely a contender for my fav mascara.
by Olivia - Cult Beauty Staff
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A new favourite!
If you want long, smudge-proof lashes, this is the mascara for you! The formula is perfect for building your desired look – I pop it in my bag and take it with me to boost my subtle daytime look into a more dramatic evening vibe.
by Alice - Cult Beauty Staff
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