OUAI Fine Hair Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Customer Reviews
5 stars rating 127 reviews
4 stars rating 36 reviews
3 stars rating 18 reviews
2 stars rating 11 reviews
1 stars rating 10 reviews
Top Customer Reviews
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My fave!
I have really fine wavy hair and this shampoo works really well on my hair! I’ve tried others but I always end up repurchasing this. Scent’s lovely too and it lingers for a day or two, which I really like!
by Angel Verified Purchase
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Love love love
Absolutely love this shampoo (and the conditioner) for my fine hair. I feel it gives great volume and some thickness to my hair too! Not a massive fan of the scent but even that doesn’t put me off using and wanting to repurchase.
by Rachel Verified Purchase
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Good
Good shampoo for fine wavy hair. Can be used in conjunction with the detox shampoo by the same brand.
by Viktoria24
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This is really heavy!
Good for a deep cleansing wash at the end of the week, not sure about washes in between as it can give the squeaky clean feeling
by Daniela
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Very strong smell, not my favourite
I was really excited to try this shampoo given the great reviews and hype around the brand. Unfortunately it hasn't lived up to expectations for me. I have found the smell of the shampoo to be very over powering. It also leaves my hair feeling almost frizzy when usually it's fine and thin.
by Jasmine Verified Purchase
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Just ok
Makes my hair tangle like crazy. Much prefer the detox shampoo from this line
by Beauty lover Verified Purchase
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Doesn't weight me down
I have fine hair and I love that this shampoo cleans my hair without weighing it down. I've got this order on repeat!
by Lauren Verified Purchase
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Fuller hair
Makes my hair appear fuller and less flat. Faint rose scent but not as great smelling as their detox shampoo
by Beauty lover Verified Purchase
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Best shampoo I've ever used
I have fine hair but a lot of it and I've never found a shampoo that cleans my hair without drying it out and reduces frizz... until this! I'm super happy with this purchase. I think I found my holy grail!
by Maliha Verified Purchase
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Awful for fine hair
Bought this having used Kerastase shampoo and conditioner for find hair. This is the worst shampoo and conditioner for fine hair I have tried (inc much cheaper brands). It isn't volumizing in the slightest, my hair feels weighed down, and my hair is greasy after 1 day which I've never had before. I have generally dry, eczema prone skin and since starting to use Ouai i've had dry, itches patches across my body. I wouldn't recommend and gutted I can't return these products, waste of money.
by Grace Verified Purchase
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