OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 484 reviews
4 stars rating 93 reviews
3 stars rating 19 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Great shampoo
Purchased this after seeing great reviews on TikTok. I use weekly to remove product build up so my hair feels super clean and fresh. Will last a long time too as you only need a small amount
by sophieJS Verified Purchase
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Great for removing buildup
Really nice shampoo, lathers really well and clears all build up!
by Noor Verified Purchase
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Did not meet expectations
I love that this is sulfate free and I only needed a small amount to create a lather. However the consistency is quite runny and the bottle finished very quickly. I was not too keen on the smell and I found it very sweet and sickly. My scalp felt itchy after drying.
by Ninni Verified Purchase
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Super Shampoo
Really can’t live without now, makes my hair feel super clean and lasts ages! Great addition to hair care!
by Molly Verified Purchase
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Great
I think this is the best detox/clarifying shampoo I’ve ever tried. You can definitely feel it working, but it does not dry out your hair like many others do. Really impressed with Ouai’s range.
by Irem
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Deep clean
It's not cheap, but then again a little goes a long way. I really like this shampoo for thoroughly but gently cleaning my quite thick hair and fairly sensitive scalp. I find I can go slightly longer between washes, which is a plus.
by Emma Verified Purchase
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AMAZINGGG
I was having waxy/sticky roots even after shower for a month a two. So I decided to try this shampoo and worked wonders ✨✨ first shower and it got rid of the waxy feel !!
by Kassy Verified Purchase
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Great
Ouai Detox Shampoo is a refreshing and cleansing option for your haircare routine. It effectively removes buildup and leaves your hair feeling revitalized and clean. A great choice for maintaining healthy locks.
by Patrycja Verified Purchase
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Itchy scalp reliever
This product single-handedly saved my head, I stopped scratching immediately after use. Recommended for anyone with and itchy flaky scalp.
by Katrina Verified Purchase
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Amazing
My hair feels clean and fresh after using it. Unfortunately, I have to wash my hair daily, and this shampoo works wonderfully. I also recommend it for oil treatments; it's great at removing oil from hair. This is my second bottle, and I'll definitely keep coming back to this product.
by Pat Verified Purchase
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