OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 524 reviews
4 stars rating 103 reviews
3 stars rating 22 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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So good for greasy hair
I have very fine hair which I wash every other day. Using this shampoo a few times a week has made a huge difference in how clean it feels and for longer. It smells incredible too. It’s so good that I’m planning to try the Ouai fine hair shampoo when I run out of my current usual.
by Addie Verified Purchase
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Dried my hair out… mega!
I had heard such great things about this product, and after seeing countless influencers talking about it I decided to try it! But honestly, it dried my hair out insanely and adding their conditioner on top was too heavy, leading to oily roots and dry breakage ends! Just not for me unfortunately.
by Brooke
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Love
This is my favourite shampoo, I got the small size out of the advent calendar and loved it straight away so I bought the full size along with the conditioner and hair gloss.
by Nicola Verified Purchase
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Clean hair!
This shampoo lathers nicely and my hair feels clean afterwards however it is quite drying so a good moisturising conditioner helps solve this.
by Shimaila Verified Purchase
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Not wow, not bad
Average shampoo, nice smell but strips away the tint on my hair more than other shampos
by Daniela Verified Purchase
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Hair Refresh
I have very curly hair and I use quite a few products in my hair throughout the week so suffer from product build-up. This shampoo is lovely, it does not strip my hair and make it dry but it definitely leaves my hair refreshed! I wouldn't say it completely gets rid of build-up, I have to use this 2-3 times but it's a lovely detoxing shampoo!
by Shannan Verified Purchase
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OUAI DETOX SHAMPOO 300ML
The best detox shampoo i ever tried !It is making my hair squeeky clean !
by Adriana Verified Purchase
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UNREAL!
I am someone whose hair gets greasy very fast, this has been a saviour for making my hair feel fresher for longer. I use once a week, often on a Thursday so I can have a weekend of clean hair. I could not go without this now.
by Lauren - Cult Beauty Staff
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So good!
Love to use this detox shampoo weekly to get rid of any dry shampoo, product, silicone etc. build up. Makes your hair and scalp feel fresh and smells lovely
by Ellie Verified Purchase
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One a week
I just this one a week or after Ive used a lot of product, really nice shampoo!
by Sarah Verified Purchase
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