OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 525 reviews
4 stars rating 103 reviews
3 stars rating 22 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Quite Drying
Used once or twice a week this did feel effective in making my hair feel less weighed down with products, although my ends were dryer and frizzier. Nice enough but will look elsewhere in future - would probably not repurchase.
by Laura Verified Purchase
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Great for oily hair
Worth the money ig you have oily hair
by Josipa Verified Purchase
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So impressed
I have oily roots and I feel like most shampoos don't make my hair feel super clean so I need to wash my hair more often. This one smells amazing and deeply cleanses my scalp without drying it. A bit pricey but worth it
by Malak
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Works well
This is a nice shampoo that I have found helps to reduce build up but it doesn’t remove it entirely and is quite expensive
by Bella Verified Purchase
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OUAI DETOX SHAMPOO
Fantastic shampoo. Scalp and hair feel amazing and clean without feeling stripped. Will definitely be purchasing again in the future.
by Jade Verified Purchase
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LOVE
so so good, especially when putting so much in your hair throughout the week, this really removes everything and leaves scalp feeling clean and hair is soft
by Rachel Verified Purchase
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Great for curls!
Honestly just a great shampoo. If you have curly hair this is for you! it makes my curls looks super healthy, the scent is amazing and lasts so long in my hair!
by sienna Verified Purchase
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best!!!
my favortie detox shampoo. prefer this over the k18 one as it does pretty much the same thing but this is a lot cheaper. need to use every 2 weeks or else my scalp feels so ew
by sim Verified Purchase
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Hair Saviour!
The OUAI Detox Shampoo has been my saviour since moving to London and having to deal with the hard water. It deeply cleans my scalp and removes any build up, leaving me with super healthy and shiny hair. The scent is really lovely too!
by Madelyn - Cult Beauty Staff Verified Purchase
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My second purchase
I love this shampoo and now a go to in my bathroom cupboard. The smell is gorgeous and had comments on how good my hair smells (don’t ask) and washes all the sweat and dirt out leaving no residue. Will keep adding to this range
by Sara-Grace Verified Purchase
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