OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 524 reviews
4 stars rating 103 reviews
3 stars rating 22 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Amazing
Really does the job, enough to use it once during wash, I normally do double shampooing
by Josipa Verified Purchase
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Amazing
Best clarifying shampoo out there!!! I have oily hair and this works like a dream.
by Sophie Verified Purchase
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Ouai detox shampoo
Love the smell! Leaves my hair squeaky clean and smelling great!
by Scarlett Verified Purchase
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Really good
I’ve only used this product once so far but after my shower my hair was feeling really soft and bouncier than normal however this shampoo is quite expensive
by Bella Verified Purchase
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Expensive, but not only cleanses the hair perfectly
So far, I have tolerated all products from this brand very well, including this shampoo, which cleanses the hair very well after the first application and immediately dissolves residues from hair styling products. In addition, and this is particularly important to me, the scalp feels clean and soothed. The fragrance is extremely pleasant and a hazelnut-sized amount is enough for my short hairstyle, which is typical for men, so I'm sure this bottle will last me for many, many months, so the price is absolutely fine.
by Chris Verified Purchase
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Great for Londoners exasperated by hard water
This is the shampoo I’ve been looking for to deal with frizzy, dry hair prone to lankiness thanks to London’s hard water. It really does help, my hair is softer and easier to detangle, holds waves and curls for longer between washes.
by TS Verified Purchase
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Can't be without it
This is probably my 5th or 6th bottle. I just can't be without it, it's a fantastic detox shampoo that will not dry or strip your hair and is gentle to the scalp.
by Mel Verified Purchase
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Clean and fresh
This cleans like no other shampoo. Don’t need a lot and it smells amazing!
by Georgina Verified Purchase
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So far so good
Makes my hair feel light and silky!
by Chelsea Verified Purchase
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Love
This is a stable if you oil your hair and use dry shampoo. Leaves my hair feeling so fluffy and clean!! Love it!
by Nina Verified Purchase
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