Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Solving your hair care concerns, Color Wow is always at the cutting-edge of innovation. With simple yet effective products, aimed at those with colour-treated hair, the brand identifies your tresses 'pain points' and resolves them with its range of targeted formulas. Here to help you go longer between salon appointments is the Root Cover Up (2.1g), a coloured powder that instantly hides greys, fills in grown out roots, touches up highlights and even fills in sparse areas.
Can't get a colour appointment? There's no need to stress when the Root Cover Up (2.1g) from Color Wow is here to save the day.
Available in an array of hues, this weightless mineral powder clings to your hair to cover the look of greys and any grown-out roots that have decided to make an appearance. Complete with a mirror and double-ended application brush (one flat side for broad sweeps and one small domed for targeted precision), this set makes colour cover-ups quick and easy. The no-mess formula settles over your strands with a soft, water-resistant finish, so swimming or walking in the rain is never off the cards.
'Platinum': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
'Blonde': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides), Ci 77499 (Iron Oxides).
'Light Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
'Medium Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
'Dark Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides), Ci 77492 (Iron Oxides).
'Black': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides).
'Red': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide,Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides).
'Dark Blonde': Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out (do not use sweeping motion). Apply more powder as needed. To extend highlights, use the side edge of the small brush.
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Customer Reviews
5 stars rating 56 reviews
4 stars rating 33 reviews
3 stars rating 9 reviews
2 stars rating 6 reviews
1 stars rating 7 reviews
Top Customer Reviews
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SO useful
I can see from other reviews that this doesn't work so well on blonde hair, but for my medium brown hair its so useful. Now I have some grey, this makes a huge difference to how long I can go between dying my roots. Clever little product, applies like eyeshadow but clearly works better to darken than lighten...
by EVE Verified Purchase
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LUV it!
I ordered the dark blonde to cover up the massive amounts of grey I have. Being dark brunette and grey, I am forced to use professional hair colour, mixing dark blonde and light blonde so it looks like I have highlights. I was a huge skeptic on this item but I need to try everything because it's a major pain to colour my hair every 2-3 weeks (my hair grows fast and it's thick). The packaging is luxurious, quantity is very small and I thought, WOW, I will only get 1-2 uses out of it if I'm lucky. Boy was I wrong! A little goes a long way and the colour match is perfect to my hair colour and covered the grey! I am in love with this! I know there are mixed reviews but it seems to work in the darker shades. If your roots are greasy, it'll stick to your scalp. If your hair is freshly washed, you won't get any payout. I find it works better a day after washing my hair. I would give it 5 stars but the price tag on this item is a bit much.
by Mima
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Disappointing
It doesn't work at all.
by TheTomafox
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Good in principle but.....
As a natural redhead I was pretty impressed they offered a colour option. I've got to say this is way off the mark, way too intense a red tone which left me with ruddy patches that stood out against the rest of my hair. Perhaps good for those who have dyed red hair, but we naturals should steer clear. Although the product itself seemed to do the job well, the colour has made this unusable. Pretty disappointed and an annoying monetary waste.
by Faith
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Do not buy this product....
This product is useless on blonde hair- does not work at all. If I could have given it 0 stars I would have done.
by EB
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Disappointing
Invested in the platinum blonde touch up to cover up my dark roots until I get to the hairdresser. Such a waste of time and money.This shade does nothing and I found using talc powder on my roots does a better job.A waste of £28. Very disappointed.
by Jules B
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Jules64
Got the blonde, and it has been a salvation to patch up the grey coming through my highlights.
by Jules64
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Disappointed...
I wanted to love this after reading the reviews and have found that the spray-on root cover-ups are often sticky. But this was such a waste of money. I ordered the platinum blonde one to use on my dark blonde hair and it made no difference at all. It was also really expensive for what it is, would not buy again.
by R
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Not great
I purchased platinum/light blonde. I have medium/dark blond root growth and the powder just ever so slightly tones down the darkness of the root growth. It does not cover anything like the photos and is definitely not worth £28.50. Maybe the brown shades will work for brunettes? But if you’re blonde - I’d put the money towards a root touch up at the hairdressers!
by Beth
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Nice
This is a powder that gives a beautiful coverage and does not get dirty all over. I bought in a shade - dark blonde, it makes my hair a little reddish, which I do not like so much. But other than that, the product is good in my opinion.
by H.T.
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