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Color Wow

Color Wow Root Cover Up 1.9g (Various Shades)

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£29.50

Or 4 interest free payments of £7.37 with clearpay


In stock | Usually dispatched within 24 hours

Image 4 - Image showing four pairs of hair transformation photos: the top row presents Cover Roots with before and after images of hair color improvement, the second row titled Perfect displays women in profiles with ponytails pre and post styling, and the last row labeled Thicken features women with before and after braided hairstyles.

Frequently Bought Together

Color Wow Root Cover Up - Platinum 2.1g

This item

Color Wow Root Cover Up - Platinum 2.1g

£29.50

Total Price:

£57.50

Other Customers Bought

Customer Reviews

4.19 stars out of a maximum of 5

5 stars rating 55 reviews

4 stars rating 32 reviews

3 stars rating 7 reviews

2 stars rating 5 reviews

1 stars rating 6 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Inbitweener

4 stars out of a maximum of 5

It’s a pretty good cover over, once you get the hang of applying it. Only letdown is it doesn’t last long & you have to keep reapplying it. Covers over the roots well as it blends in. 

by celia Verified Purchase

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So subtle and perfect colour

5 stars out of a maximum of 5

This is truly a game changer for me! have a really obvious grey streak in my fringe, so I bought this for in between colour sessions, and the dark blonde is the perfect match for my hair. It stays in until you wash your hair, so you don’t need to top up, and it’s such a subtle ashy colour that you absolutely can’t tell it’s there. I’ve tried a cover up spray before which was awful, and left me with spray marks all over my skin, but this is really precise and you only need a tiny bit! It is expensive but I’ll definitely be repurchasing. 

by LucyR Verified Purchase

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Depends on the colour

3 stars out of a maximum of 5

The brown one of these is amazing for covering grey between colours but the blonde really doesn’t cover dark roots well.

by Samantha Verified Purchase

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Great for creating density

5 stars out of a maximum of 5

I don’t have gray hairs and don’t use this product for this the intent of covering them, but my hair is pretty sparse on my hairline so I use this as a way to create the illusion of density. It’s great for that, undetectable and very long lasting (and waterproof). 

by Lara

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SO useful

5 stars out of a maximum of 5

I can see from other reviews that this doesn't work so well on blonde hair, but for my medium brown hair its so useful. Now I have some grey, this makes a huge difference to how long I can go between dying my roots. Clever little product, applies like eyeshadow but clearly works better to darken than lighten...

by EVE Verified Purchase

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LUV it!

4 stars out of a maximum of 5

I ordered the dark blonde to cover up the massive amounts of grey I have. Being dark brunette and grey, I am forced to use professional hair colour, mixing dark blonde and light blonde so it looks like I have highlights. I was a huge skeptic on this item but I need to try everything because it's a major pain to colour my hair every 2-3 weeks (my hair grows fast and it's thick). The packaging is luxurious, quantity is very small and I thought, WOW, I will only get 1-2 uses out of it if I'm lucky. Boy was I wrong! A little goes a long way and the colour match is perfect to my hair colour and covered the grey! I am in love with this! I know there are mixed reviews but it seems to work in the darker shades. If your roots are greasy, it'll stick to your scalp. If your hair is freshly washed, you won't get any payout. I find it works better a day after washing my hair. I would give it 5 stars but the price tag on this item is a bit much.

by Mima

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Disappointing

1 stars out of a maximum of 5

It doesn't work at all.

by TheTomafox

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Good in principle but.....

2 stars out of a maximum of 5

As a natural redhead I was pretty impressed they offered a colour option. I've got to say this is way off the mark, way too intense a red tone which left me with ruddy patches that stood out against the rest of my hair. Perhaps good for those who have dyed red hair, but we naturals should steer clear. Although the product itself seemed to do the job well, the colour has made this unusable. Pretty disappointed and an annoying monetary waste.

by Faith

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Do not buy this product....

1 stars out of a maximum of 5

This product is useless on blonde hair- does not work at all. If I could have given it 0 stars I would have done.

by EB

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Disappointing

1 stars out of a maximum of 5

Invested in the platinum blonde touch up to cover up my dark roots until I get to the hairdresser. Such a waste of time and money.This shade does nothing and I found using talc powder on my roots does a better job.A waste of £28. Very disappointed.

by Jules B

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